Black Friday offers a perfect opportunity for hotels to boost their bookings with the right promotional tactics. While retailers offer discounts on the products they sell, hotels can use this event by presenting a Black Friday promo that encourages guests to book a stay at their hotel.
Pop-up promos can be a powerful tool to increase hotel bookings and drive conversions.
Here are some of the effective pop-up promo ideas that could help you create a great marketing strategy that leads to a booking surge and ensures that your hotel stands out from the crowd.
Why Use Pop-up Promos for Black Friday?
Pop-up promotions are one of the best ways that you can engage with potential customers who are already visiting your website. They automatically grab the attention of your visitors and deliver a focused message that encourages them to take action.
Pop-ups with tailored Black Friday promotions can boost hotel bookings by utilizing the event’s urgency and energy. Let’s look at some pop-up ideas to increase bookings.
10 Pop-up Promo Ideas to Create a Black Friday Booking Surge
1. Countdown timer pop-up for limited-time offers
One of the top incentives for customers to make a reservation in the Black Friday event is urgency. Guests are aware that these special discounts aren’t around forever, and therefore, they feel the need to book sooner so that they don’t miss out on a deal.
When you highlight this using a timer pop-up, it encourages your future guests to make reservations before the countdown gets to zero. You could add a special hotel promotion, such as a 25% discount code if they book within the next 24 hours.
2. Exit-intent pop-ups offering exclusive Black Friday deals
Exit intent pop-ups appear when a user is about to leave your website. It is your last chance to provide an offer that captures their interest. You can use this type of pop-up to offer a special Black Friday promotion, such as a 30% discount on bookings, a room upgrade, or a free breakfast.
3. Pop-ups that target account holders
Many hotels will have clients that hold an account with them to make direct bookings for clients or their customers. This doesn’t mean that they need to miss out on the Black Friday promos that are on offer.
Create a pop-up that has tailored Black Friday deals for account holders as part of your account-based marketing tactics. What is account based marketing? In short, account-based marketing is where you tailor your marketing efforts to target specific companies rather than large groups as a whole.
4. Pop-ups featuring spin-to-win wheels for prizes
Another engaging pop-up that you can add is an interactive one. A great example of this is a pop-up that has a spin-to-win wheel. You could have a spin-to-win where your customers can win a prize such as a spa voucher, room upgrade, or a discount with their booking.
You will most commonly see a spin-to-win wheel with various discounts available to win that range in percentage. Adding a pop-up like this gives your customers a fun element that might encourage them to book during the Black Friday rush.
5. First-time visitor pop-ups with special Black Friday welcome
First impressions go a long way; therefore, you might want to consider offering a black Friday welcome with a decent discount for first-time visitors. Place it in a pop-up and greet your new visitors with a promotion, such as 20% off for new guests. Make sure that you mention that the offer is a limited-time deal and part of the exclusive offers. You may want to think about adding something like a guest review or booking counter to increase the sense of urgency.
6. Early-bird sales promo pop-ups
You don’t have to wait for the Black Friday event to start; instead, offer an early bird special pop-up on your website. A few weeks before the Black Friday event, include a pop-up on your website to help create excitement ahead of the main Black Friday event. This can increase your chances of having bookings in advance.
For example, you could have a pop-up that says: To beat the Black Friday rush, book now and enjoy 15% off early bird rates!
This can encourage guests to book before the day, which ultimately boosts your revenue and creates a surge in bookings. On top of this, you will also beat your competition by offering deals before the main event.
7. Pop-ups promoting bundle deals
Another great method is to offer your customers bundle deals through pop-ups. These could be a packaged deal that combines a hotel stay with added services such as a spa treatment or dining experience.
Build a bundle offer that has more than just a discount on a room alone. You could entice them by highlighting that this is a Black Friday exclusive deal for a three-night stay with a three-course meal, for instance.
8. Referral pop-up encouraging word-of-mouth
Word-of-mouth discount pop-ups are extremely powerful for hotels. Offering a referral discount pop-up that encourages them to share your Black Friday hotel deals is a great way to reach a larger audience and reward your loyal customers.
To do this, you could let them know that referring a friend this Black Friday will give you and your friend a 20% discount on your next booking. You could add urgency to the office by limiting it to the Black Friday period only, which should result in a surge in sales.
Exclusive email deals are a great way to encourage referrals. Why not send loyalty deals linked to a first-time discount where a loyal customer receives checkout coupons when they successfully refer a new customer?
9. Mobile-optimized pop-ups for on-the-go shoppers
Black Friday shoppers are often on their mobile phones; therefore, you need to make sure your pop-ups are mobile-optimized. Create some pop-ups that have square or vertical formats so that they look good on mobile phones and have easy-to-tap buttons. Mobile pop-ups can be great for targeting last-minute bookers or promoting flash sales such as Black Friday or special offers.
10. Newsletter sign-ups with Black Friday offers
Pop-ups are great for getting visitors to sign up for your newsletter. You will usually get more people signing up for your newsletter if you offer them an incentive.
During the Black Friday event, you could offer them some exclusive Black Friday hotel promo deals if they sign up to receive your newsletter. You can also follow up with email marketing campaigns that feature other Black Friday promotions or a special deal. This is great for increasing bookings and creating urgency, as well as building up a subscription base for your newsletter in the future.
Boosting Demand Generation for Black Friday Success
It’s worth noting that before you create pop-ups for your Black Friday promotions, you need to have a well-rounded strategy that includes demand generation techniques.
This strategy should aim to build awareness and interest in advance of the Black Friday promos, ensuring your hotel is top-of-mind for guests. Leverage email marketing, social media campaigns, and targeted advertising to build momentum that will allow you to create a Black Friday booking surge.
Conclusion
Black Friday offers hotels the perfect opportunity to boost bookings. Pop-up promotions are an extremely effective way to capture customers’ attention and increase bookings.
By leveraging the pop-up promo ideas above, you can build a sense of urgency, stand out from your competition, and appeal to your customer’s needs. Start planning your pop-up strategies now and watch your bookings surge this Black Friday.
