We are about to end another year in a pandemic, and we have learned over these almost two years, how not being prepared for situations like these can affect a business to the point of bankruptcy, and more, if that business is dedicated to the tourism sector. We have learned that from now on we must change the way we view business processes, taking as a premise that digitization and technology are the key tools to be able to always advance.
It is very important that the leaders of a business take this into account, knowing about technology, digitization and tools that allow a better customer experience and better management of your accommodation are key, rather, general rules that every host, administrator or hotelier must consider.
As indicated in the Report on the Situation of the Spanish Economy 2021 of the General State Administration, the tourist situation is improving every day, due to the multiple solutions that have been found to reactivate the sector, such as, vaccination, the certificate digital, the use of contactless technology in accommodation, etc. In fact, thanks to the vaccination campaign and the “EU Digital Covid Certificate”, the summer months have been a great boost for tourism, and everything seems to indicate that the last months of the year will continue to be one of recovery, especially taking into account that some countries, such as the US recently, have relaxed their travel restrictions for vaccinated travelers.
But it is important to know one thing, and that is that the total recovery of the tourism sector does not depend solely on a vaccine or certificate, it also depends on the ability of companies dedicated to the sector to adapt to the new post-pandemic era, which is obviously linked to a digital age.
That is why The Valley has analyzed the 2 keys to the transformation of tourism that professionals and companies in the sector must take into account in their adaptation process to the new post-pandemic digital era:
1.-The Intelligence that is linked to the technological training of company leaders: The sector demands professional profiles who have extensive expertise in the digital field and knowledge both in the trends that are to come and in the new customer archetypes that have been generated. Thus, the most strategic profiles include social media manager, essential for maintaining the image of a company and raising the customer service experience; eCommerce and marketplaces specialists in charge of guaranteeing the quality of online sales channels; or data analysis experts who ensure decision-making based on objective data that allows optimizing business strategies and achieving better results.
2.-Sustainability and excellence in the application of new technologies: The sector is undergoing a process of radical change that is heading towards a more dynamic and demanding environment. There are several innovative solutions, such as being able to make tours of cities or tourist attractions virtually by streaming, having access to restaurant menus or even being able to order and pay from the mobile through QR codes, the possibility of making the check-in and check-out of a hotel in a completely autonomous way, or access tourist attraction guides and audio guides from the traveler’s own personal devices.
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