One of the strategies most used by hotels is to implement chatbots on their web pages, a tool that will help you generate higher conversions from potential customers who visit your online site. A chatbot with advanced technology and with an adequate configuration is capable of solving more than 80% of the doubts and queries made by potential clients of your hotel. In addition, 45% of the requests that a chatbot receives end in a search for availability and prices.
A chatbot will help you to automatically serve your customers, without having to have a live chat, which implies having active agents 24/7. It is a messaging tool that connects directly with various channels, such as Facebook, WhatsApp, Telegram, etc. They solve basic doubts automatically and help in the fluidity of customer service.
Some of the advantages of having a chatbot:
You will get to know better the users who interact with your website
Chatbots capture valuable data about users as they interact with them, such as how to upsell hotel rooms. They classify the data to find out the most common queries and understand what information they are looking for. By analyzing the results, you will be able to identify the most common problems or questions among users and take the necessary measures to solve them.
They will increase your sales
Chatbots offer immediate support to potential customers who visit your website: they answer their questions instantly and guide them through the booking process, generating new sales opportunities and improving conversions.
You will improve customer service
Available 24 hours a day and 365 days a year, chatbots respond quickly to each of the questions asked by users, eliminating the tedious waiting in online conversations.
You will save personnel and service costs
By automating customer service processes, chatbots allow you to save costs and reduce the time that customer service agents spend solving simple problems. Your hotel’s customer service staff can focus on higher value-added tasks, solving problems that require human intervention.
You will improve customer satisfaction and experience
Chatbots answer users’ questions with the answers that you decide, instantly and in several languages. In addition, they use machine learning to learn from past conversations and thus improve the quality of responses and user service.
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