We know that Barcelona and Madrid are the largest cities in Spain and the ones that have had the most hotel reservations throughout history, but with the COVID this changed, to the point that Madrid became among the cities with the fewest reservations during and post pandemic.
But in these last months of September, October and so far in November, these two cities begin to have a reservation index even higher than in previous years, as highlighted by the Siteminder data platform. According to this platform, these cities have reached 111.68% and 102.03% of the 2019 figures respectively, as of October 24, 2021. Undoubtedly, these data show that urban areas are taking possession again against the beach or mountain destinations that were the favorites at the beginning of the year.
The good data coincide in time with the reopening of the offer of urban activities throughout the country, such as restaurants, bars, discos, theaters, museums and art galleries, as well as with the massive attendance of the public to sporting events, fairs and conferences.
As expressed by the Smart Travel news platform, the boost in hotel reservations in both Barcelona and Madrid is higher than in other emblematic European cities such as Paris (93.4% compared to 2019 figures), London (91 , 86%), Berlin (74.28%) and Amsterdam (81.37%). These positive figures are one more indicator that Spain is in the fifth and final phase of the ‘restart of hotel reservations’, a process identified by SiteMinder through which hotel reservations in a country return to normal after Covid-19 .
One of the most outstanding aspects in recent months is the return of international tourists, who arrive with greater force and with greater desire to visit new Spanish destinations.
Faced with this situation, hoteliers must attend to a super important factor such as the adaptation of their spaces to technology, in order to satisfy the needs of digital tourists. As SiteMinder’s Changing Traveler Report shows, the new and evolved dynamic traveler who now has a higher level of demand than before the pandemic, is digitally willing and able to search for the best deals and has become accustomed to a world with 24-hour connectivity. up to date 7 days a week and have seemingly endless e-commerce opportunities.
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