Wondering how to select the perfect picture for your experience deal? Read on!
In fact, you should know that it is crucial to select beautiful and well adapted pictures for the guests to get more conversion. For that reason, we have elaborate a list with some tips to select a perfect picture for your deal. So let’s try to consider the following aspects before selecting a picture:
Use high quality photos – Bad or pixelated images never sell.
Low quality or pixelated images never sell. Therefore, we recommend you to use high quality pictures, which will help to capture the guest’s attention.
Provides context – It is essential to make the user feel the deal.
Visual content is very effective in capturing the user’s attention and stimulating them to have a broader notion about the experience they are going to hire.
Never use corporative stock or cheesy pictures – They are stale and unpleasant
With respect to the above, corporate images such as those found in the following picture do not convey experiences or moments that can stimulate the purchase action of our customers. In any case, it can cause rejection or a feeling of lack of information, since they are looking to see an image that corresponds to the experience they are going to hire.
Be consistent in terms of aesthetics – Luminosity, colours, shadows…
Opt for images that exude elegance, brightness, colors, shades…
Using attractive aesthetics can make your offers irresistible!
Speak to the audience – Tell them the story they will live.
As simple as… Tell your customers a story and let them live it through an image!
Include humans if possible – It is demonstrated that it has higher conversion.
Just as colors can influence our mood, so can images. Therefore, we recommend using specific visual elements that can trigger a specific emotional response according to your goals. In this way, they can influence people’s purchasing decisions.
In this sense, the customer connects faster with an image with real people living a real experience. In addition, it is proven to have a higher conversion rate.
Don’t use black and white pictures – They will reduce strength and veracity to the deal.
We recommend that you always choose color images since using black and white photos will detract from the strength and veracity of the experience.
Draws attention to the deal – Provide detail-focused views.
Provide a view of the details. If it is a special breakfast, the ideal is to show images of the main thing: the food.
Hope this post has been useful! Chekin can help you with all of this. Contact us if you’d like to discuss anything or you need some support.
We have an excellent library of images waiting for you!
Cheers!
Jose A. Fernández
C.P.O. and Creative Director at Chekin
If you’d like to connect, say hello on twitter @joseafernandez
