According to the Business Traveler platform since the start of the pandemic, hoteliers have had to rethink many aspects of their business to accommodate new safety procedures, cater to changing guest needs and survive in an extremely complex operating environment. Research from Amadeus reveals how the hospitality industry worldwide has adapted, as well as the trends hoteliers think are likely to stay as the industry rebuilds.
Rebuilding Hospitality
The report, called “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” shows that hotel occupancy levels are now on an upward trajectory. Worldwide occupancy reached 46 percent in April 2021, up from the low point of just 13 percent in April 2020. This means that global hospitality occupancy has climbed two-thirds of the way back to pre-pandemic norms of around 70 percent for this time of year.
The data also shows the booking lead time is lengthening, indicating growing consumer confidence to plan ahead. For much of the past year, nearly all reservations across the world were made within 0 to 7 days of travel. In recent weeks, bookings made on the same day of travel, which are the most problematic for the industry to accommodate, have shrunk globally from 39 percent the first week of 2021 to 23 percent the week of April 25, 2021, and bookings for 31 to 60 days out increased from 6 percent the first week of 2021 to 11 percent the week of April 25, 2021.
Spanish Tourism Market
About Spanish Market, Spain is having a good number of bookings in recent months and this undoubtedly responds to the summer. The numbers are approaching the pre-pandemic, cancellations are decreasing more and more and anticipation of reservations are no longer 90 days.
Thus, the Spanish tourism expects that this summer, communities like Catalonia will be able to recover between 50% and 60% of tourist arrivals compared to the 2019 figures, as expressed by Marian Muro, Director of Tourism. For her, there are three determining aspects in this reactivation motivated by the reestablishment of international mobility: “the implementation of the COVID Passport, the agreements that the Spanish State may establish with countries that do not belong to the European Union and the reopening of air connectivity “.
Another community that are taking shape in recent months is Andalusia, which according to the Travelgatex platform leads the way in national and international reservations, with 28.8% of all reservations in Spain, however, it is not close to the numbers for the year 2019, in relation to international reservations, its strong focus continues to be Spanish who jump from city to city in search of a different vacation.
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