Google is always at the forefront of tools to improve the sales processes of tourist accommodations and this time has presented to the hotel sector the implementation of 3 tools that will improve the rates and payment systems of hotels. We describe them one by one:
Industry standard protocols
Google will support industry standard protocols for bringing hotel rates online.These protocols have been created to help different hotels maintain consistency when booking, uploading new rates and making changes.
No more spreadsheets
Hotels will no longer have to upload complicated spreadsheets and files to add rates to their Google business profile. Instead, Google is simplifying this process by allowing them to directly enter their rates into their profiles.
This change should make it easier for hotels to keep up with demand and change rates quickly, without having to involve vendors or technology partners.
Open access to Hotel Ads
Soon, hotels will no longer need a Hotel Center account to run campaigns. This means that any Google advertiser will be able to search and run campaigns for any hotel’s website.
When asked if they were going to eliminate Hotel Center accounts, Google stated, “We are not eliminating Hotel Center accounts. Current hotel advertisers with existing Hotel Center accounts will continue to operate and serve ads as usual.”
Google is actively supporting industry protocols and allowing hotels to enter their rates into Google My Business.
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