Phocus Wire has recently published a super interesting article about the two most important steps that tourism will have to take in the coming months, after the summer, in order to continue recovering as it has done so far.
As outlined, travel restrictions, mask and vaccine requirements, and office vacancies are changing. This has underlined the need to be agile and find new solutions, to achieve a speedy recovery, and we will only achieve that if all the actors work together.
United Airlines, for example, continues to partner to provide solutions that make it easy for customers to understand and comply with all testing and vaccination requirements directly through its digital channels.
As a result, in mid-August, United announced that its customers can access COVID-19 testing locations at more than 3,000 new Walmart and Albertson Companies locations in the US, through the website and app. airline mobile in its Travel Ready Center.
This functionality means that customers can now receive their results within four to 48 hours after testing and send them directly to the United website and mobile app for review for their flight. Making testing and getting results convenient is crucial to helping airlines continue in this new world order.
This evidently helped the flights to become overcrowded, positively influencing not only the airlines, but also vacation homes and other players in the tourism sector.
In this sense, the two tips that the platform gives us are:
1.- Be prepared for the future: it seemed silly at first, we think we are prepared, but this pandemic showed us that it was not so. Right now, the travel industry in general is in a less than ideal position when it comes to technology readiness and digital transformation. Travel, for example, has been slow to adopt the cloud primarily due to concerns about data security, concerns about system downtime, and the impact of organizational silos that limit data sharing.
But travel needs the cloud to grow profitably and with limited resources. It is key to efficiency and agility. It also enables customer-centric, data-driven innovation.
2.- The Long Game: As travel companies assess technology, operations, strategy and talent readiness, they need a clear vision of how to achieve sustained long-term success.
Investing in technologies that drive efficiency will be key to a successful balance; Investing in new solutions that drive sustainability will be crucial to winning and retaining customers who are increasingly looking at companies’ sustainability efforts.
And working with ecosystem partners who also invest in readiness for the future positions companies among the best in their class and shows customers that their interests are making their customer experience better.
In summary, the role of technological investment in the tourism sector is key for effective development in the coming months, it is undoubtedly a window that was opened in a pandemic but that will remain and grow after it. Contactless technology that streamlines processes will be crucial to increase occupancy
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