We know that social media is a channel to promote anything we want to sell, and there is no exception for vacation rentals. Among the most widely used social networks, TikTok is becoming a useful marketing tool that could prove invaluable to the short-stay vacation rental industry.
New research shows that one in ten business owners under the age of 44 now use TikTok, posting since before the pandemic, when only five percent used the video hosting platform. However, only one percent of small business owners over the age of 44 currently use TikTok for their business.
There is compelling evidence why businesses need to use this platform to increase their direct contact with customers and reduce their reliance on online travel agents [OTAs] like Airbnb and Booking.com.
Recently in a post by Short Term Rentals, they unveiled the 5 most famous accounts through which a boom in booking vacation accommodations is occurring, here we bring them to you:
Sean Rakidzich
Sean Rakidzich has over 145,000 followers and 1.6 million likes thanks to his mission to “lightly troll the Internet while teaching Airbnb.” His popular Airbnb Automated series provides insight into his venture to make money on the Airbnb platform without owning a property. He provides information on property management and strategy, maximizing occupancy, pricing strategy, and design tips.
Simon Calder
Simon Calder , veteran travel journalist and broadcaster, goes a long way to prove that TikTok is not just “for the kids” . A well-known commentator on all things travel, his experience and knowledge, plus the way he champions issues affecting ordinary travelers, has translated into a huge following on TikTok with over 55,000 followers.
Sarah Peake
Sarah Peake has 30,000 followers to back it up. She owns Peake’s Retreats, a luxury yurt glamping in Staffordshire and is passionate about sharing the glamping lifestyle with others.
She posts videos about how she runs her business while also being a mom, fun information about the little details and extra touches she puts into her glamping site, honest articles about the hard work it takes to prepare the accommodations and yurts, tips on how to deal with guest comments, and cleaning tips.
MAEVELA Serviced Apartments
Offers luxury apartments in Birmingham, has over 9000 followers and over 100,000 likes. Manager Shamil’s honest posts about dealing with the aftermath of nightmare guests are especially popular.
So you know, social media is the new window to the tourism market, so not being on it, will leave you behind, more so when you want to increase your bookings.
If you are a tourist accommodation or hotel owner and you don’t use Chekin yet. Here is the solution to save 80% of your time and earn more with every booking.
