Tell me how you publicize your vacation home and I will tell you how many guests will come to you by direct booking. Many hosts have the wrong idea of publishing their accommodations and only indicate what the property has, but this is a very limited strategy.
If you want to get more reservations you have to sell a tourist experience, what do all tourists want to find? A lifestyle different from your daily life and you want to enjoy it in your stays! Do you know what your clients are looking for: a family adventure, a group reunion, celebrate a farewell with friends, a company meeting? With these clear concepts you can start to make a good description on your website of your full rental tourist accommodation.
1.- How to describe your accommodation in general
The first thing is to know how to identify what type of accommodation I have, and describe it in two adjectives or concepts, for example, “Rustic property with impressive views to enjoy as a family”, is a good title for your accommodation. The images are worth a thousand words, beyond putting yourself to describe in length everything that your accommodation has, show it through some good photographs.
We advise you to always have the opinion of the guest, of those who have already been in your home and can tell you what they like the most and what they have enjoyed the most. Using opinions you can also obtain a lot of relevant information to know how to organize your stays and which ones are the most.
2.- How to describe the interior of my accommodation
As we have told you before, an image is more powerful than a 100-word paragraph. The guest always wants to see what is inside the house, what are its comforts, etc. Taking into account the opinion of your previous guests, determine which area of the house the guests liked the most. It is very important that you show these stays as they can mean for the tourist the definition of the type of vacation they want.
A trick so that the tourist does not feel lost is to simply highlight words such as living room, kitchen, bathrooms, they will thank you and thus increase the reservation possibilities!
3.- The key is the rooms
Although the tourist sees the accommodation in full, the rooms are always the most important thing, because it is the place where they will rest. This is where you should emphasize, in a beautiful and short description, that captivates the tourist giving a feeling of tranquility and serenity that in the end is what we look for when we escape from the routine.
4.- Highlight the outdoor spaces
If you have a country house, chalet or villa, the exteriors should always be shown in combination with the accommodation, you can always create attractive titles such as “Enjoy a sunny day with friends or just breathe fresh air and renew yourself in the garden ”. A title like this accompanied by a good photograph will catch the tourist.
If you do not have these areas, highlight the strengths of the location of your house: a nearby supermarket, a good restaurant, a free parking area? Think about your target and what you are looking for.
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