As always, Google implements strategies that allow hotels to generate more publicity or use marketing tools that positively influence their growth. You recently added the bid on the same day for your meta search engine.
Same-day bidding, also known as dayparting or ad scheduling, is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time.
What does it consist of?
As explained by the Smart Travel news platform, the multiplier is designed to make bid adjustments and activate or deactivate ads during specific hours and days, adding greater potential for personalization and optimization.
The multiplier can be found in the “Ad Schedule” tab of the left navigation menu. From here, it is possible to adjust the bids to certain hours of the day or certain days of the week, or to activate or deactivate them completely. Once you’ve created your desired time slot, you can set the percentage to increase or decrease your bid adjustments. Also, once the adjustment percentage is set, bids on the same day will be systematically adjusted during the specified time frame.
What are the advantages it gives to my hotel?
- Turn ads on or off during preset hours of the day or days of the week
- Specify preset hours and days of the week to adjust bids
- Adjust CPC bids by percentage increases or decreases
- Increase visibility and booking potential
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