Google recently, due to coronavirus results, in which it has been shown that the Vacations Homes have currently more demand than hotels, has included this type of accommodation into the most powerful tools, which allows them to have more visibility than before. In this sense, now they will not only appear in specific searches made by users but also in generic searches for tourist accommodation the same way as hotels.
Millions of travellers use search engines like Google to find and book accommodation every day. And, the number of searches with the intent of finding vacation homes is continuously increasing. To respond to this demand, Google has integrated vacation rentals into its travel search function.
Vacasa, show us the the benefits of listing your vacation rentals on Google:
- Global reach. Your rentals will be visible to millions of travellers or search on Google each day.
- Highly-qualified audience. You’ll be targeting people who use Google with the intent of planning, comparing and booking trips.
- Direct bookings. At the moment, Google doesn’t charge for sending travellers your way – so you’ll be getting commission-free direct bookings.
- Brand recognition. You’ll have an opportunity to promote your independent vacation rental brand and tap into new sources of traffic.
- Improved guest experience. You’ll be the owner of the guest relationship in its entirety, from processing payments to dealing with communication and more.
If you are a vacation home host and want to diversify the marketing and distribution of your vacation rentals, here we show you what you need to know about Google vacation rental search.
What are Google vacation rental listings?
Google vacation rental listings are different from organic search results (unpaid search results ranked by Google’s algorithm) and Google Ads (paid advertisements that appear in Google). And while they may look similar, they’re also different from Google Maps and Google My Business results. So what are they and how do they work? . Vacation rental listings appear in Google search results, making it easy for travellers to find and book alternative accommodation. Short-term rental listings are pulled from select listing sites or provided by Google’s trusted vacation rental technology partners.
How does Google Vacation Rentals work?
When travelers type a query like “Barcelona vacation rentals” in the Google search bar, this is what they see:
Once the travellers see these results, can refine their search by entering the dates and number of guests. Or, they can click on the “View all rentals” button to see more options. Then, they are taken to a Google Travel Search page that functions as a meta-search (a search engine within a search engine).
How do you get listed on Google Vacation Rentals?
Currently, the only way to submit your vacation rental ads to Google is to work with a Google-approved software partner, such as Vrbo, Airbnb, Rental United, etc.
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