As has been described by the Mower web portal, Google recently announced that they are updating their ranking metrics in the summer of 2021 to include a factor called Page Experience. This will be an important element that will directly impact the positioning of your website in the search engine. As part of this initiative, Google has already launched Web Vitals, a series of essential benchmarks for measuring and improving the user experience on the web.
The page experience includes all aspects of how users interact with a web page and how good or painful it is for them. This includes existing Google search signals: mobile device compatibility, safe browsing, HTTPS, and intrusive interstitial patterns. It also includes metrics in Google’s Web Vitals. Currently, the focus is on three facets:
1.- The load, in this context, measures the perceived load speed. That’s the point on the page loading timeline when the main content is likely to have loaded.
2.– Interactivity is the moment from when a user interacts for the first time with a page (a click or touch, for example) until the moment when the browser begins to process that interaction.
3.- Visual stability has to do with preventing annoying and unexpected movements of the page content.
What is this about?
If your user experience is ranked higher by Google, your site will appear higher and will be more prominent in search results.
Google itself is clear about the increase in weight that they are going to give to the experience of the page. After all, a great page experience allows people to do more and increases engagement.
What do you need to do?
Now is the time to review your website, looking at factors such as page load speed, responsiveness, user experience, mobile usability, and security, to find areas that can be optimized in light of the changes to the Google algorithm. Investing that time now will ensure your site performs at the highest level when new ranking signals are triggered.
What is Google’s Page Experience about?
Google plans to update its algorithm in the summer of 2021 to include a factor called Page Experience. This includes existing Google search signals such as mobile device compatibility, safe browsing, HTTPS, and intrusive interstitial patterns. It also includes metrics in Google’s Web Vitals that have to do with the loading speed, interactivity and visual stability of a site.
For site owners and others, understanding these signs and making the necessary changes should be a priority. Steps include optimizing for mobile devices, improving page load speed, fine-tuning CTAs, and including alternative text for images.
While Google teaches you how to position your business through your website, we at Chekin would like to teach you how to increase your bookings with these simple tips here.
