There is no doubt that Madrid has had many ups and downs in the last two years, the pandemic excluded it from the top ten of the most visited cities in Spain, keeping it in the shadow of tourism for a while. Then, all the commotion of the vacation homes, updating of regulations, prohibitions, in short, also brought with it a decrease in reservations. However, in recent months this has changed and Madrid is once again in the sights of international tourists. As the news portal La Razón points out, recently there has been a fairly large movement of American tourists in the city, if the percentage of American citizens who were inclined to travel did not reach 20% in previous months, surveys of the Last week they seem to indicate that this percentage is now over 65%, a rather considerable increase.
One aspect that must be taken into account with this type of tourist is that they prepare their trip well in advance, at least six months before taking the leap. This allows you to anticipate and foresee what is going to happen. He is also a tourist who spends a lot and spends a lot of time in one place. These are aspects that as hosts we must take into account, to evaluate our offer on the web.
The growth of Madrid is so important that the quality and diversity of resources of the Madrid tourist offer make the city of Madrid one of the urban destinations of international reference. To implement a definitive strategy that brings together the proposals of all those who make up the value chain of premium tourism in Madrid and consolidate the capital as the main tourism enclave of excellence in Europe.
En este sentido, el departamento que dirige Rivera de la Cruz tiene previsto iniciar una campaña promocional en Estados Unidos como principal mercado emisor. Esta campaña está planificada para el mes de noviembre. Ese mismo mes también está previsto lanzar una campaña específica para el turismo de compras y se está trabajando con Turespaña en la programación de la actividad promocional de 2022.
On the other hand, the Community of Madrid will also be present at national and international fairs such as INTUR or the WTM in London in November. Added to this are several promotional campaigns aimed at both the national and international markets. Specifically, a large promotional campaign is scheduled for the national market to encourage cultural visits to the Community of Madrid, with emphasis on the different tourist territories and municipalities, such as Villas de Madrid or World Heritage cities.
There is no doubt that it is the time for Madrid, so all the holiday homes and hotels in the city should boost their positioning and marketing strategies in order to increase their bookings for this fall.
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