Many are the hotel chains, who believe that because their accommodation has so many or how many stars, they will already enjoy a reputation and a good reputation, it is proven that they are wrong. Yes, it certainly influences when a guest looks for a hotel or wishes to reserve a suite or room, but what really influences is the reference of other guests that he may have, this is what in the end influences positively or negatively at the time of booking. According to a report presented by the Hosteltur platform, 57% of its followers on social networks assure that when booking a hotel, they pay more attention and credibility to the score of other users than to the stars that that establishment has, to the photos and to the price of the reservation. In fact, stars are only taken into account by 3% of those who responded to our survey.
For this reason, the platform decided to investigate more about it, so it carried out a survey to find out which aspect was the one that most weighed on them when booking a hotel. The result is clear: the stars seem to be of little interest, since only 3% claimed to focus mainly on that classification. The price is important, but only 19% book according to this aspect, while 21% say they do it based on the photos of the hotel and 57% make it clear that the score is what has the most influence at the time of booking .
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