Google increasingly decreases the search lines between hotels and vacation homes. Although it is true that from the beginning it has always been focused on the hotel industry, with the bombshell that has occurred in recent years in vacation homes it has become necessary for the gigantic platform to include them in its results.
The company claims that searches for beach rentals and lodges grew by more than 100% worldwide in the last year, and now it has decided to better serve that interest by combining vacation rentals and hotels in a single search result. Full search for a destination. This means that starting today, consumers looking for vacation rentals will no longer only return results for hotels but also for vacation homes, via google.com/travel. In relation to the partners for this new function, Tripadvisor, Vacasa, Red Awning, Sonder or Rentals United are listed.
Google indicates that the filter “Vacation Rentals” launched in 2019, is maintained for users who want to limit the results only to non-hotel properties, but without this filter the default display will show both types of accommodation. It also indicates that the results are classified organically based on the relevance of the query.
Taking this into consideration, Chekin has described in previous news, some tips to position your home in Google, through direct sales, as well as tips to know and increase the usefulness of these tools, click here and find out.
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