Technology advances more and more, the pandemic seems to have accelerated its exponential growth, the use of new contactless tools has become more than necessary, mandatory. However, there is a technology that is giving a lot to talk about, and this is Artificial Intelligence, it is becoming increasingly famous in the hotel sector.
As indicated by the news portal Hosteltur, many Spanish hotel chains are opting for the use of artificial intelligence to improve their management. This technology is applicable in multiple areas, from a more strategic scope such as forecasting the results of new hotels, which helps in making decisions about new acquisitions; to solutions that help optimize the business.
One of the areas in which it may have more demand, according to analysis carried out by the company Solver IA, is in the administrative or management area, for example, in the forecast of key indicators, or KPI, for hotels, helping to integrate the global and local management of the business, facilitating the estimation and completion of these KPIs and having an analytical layer that allows them to predict these indicators with greater precision. Other uses could be aimed at increasing the digital conversion rate thanks to the analysis of large volumes of browsing data and identification of relevant patterns with a greater propensity to purchase, with various purchase motivations and the possibility of making decisions. in real time based on those patterns.
Now, there are many uses that could be given to this technology, but which are currently the most demanded by hotels? Here we show them:
- Comprehensive demand forecasting, which allows proactive management of availability by adapting prices and resources based on forecasts.
- Optimization of the digital funnel, thanks to a better understanding of the needs and preferences of current and potential customers.
- Forecasting management indicators in a business where occupation is key and optimal management of resources can be the differential element of having a profit or incurring significant losses ”.
As we have said before, technology is here to stay and to make our lives easier, the use of Artificial Intelligence, linked with contactless tools such as online check-in or self check-in, are the boom in the hotel sector, and we are sure that they will become , in the not too distant future, in mandatory tools. The future is today and let’s reconcile with it, leave routine and manual practices behind and give way to technology.
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