When we talk about advertising our vacation rental we know that there are many platforms where we can give it excellent visibility, always taking into account the costs of services and the benefits that these could bring us, in the end it ends up being a win-win. In this 2021, the traveltech and hospitality news platform Phocus Wire, made an analysis of the platforms that obtained good results and that are projected for this 2022 and tells us why.
Among short-term rental (STR) users, rental platforms such as Airbnb or Vrbo are the most popular online source, with 46% using a third-party listing platform to purchase accommodations for their last rental trip.
Among STR users who booked online, more than half did so through Airbnb. In fact, Airbnb was the top-rated brand among consumers overall, earning top marks in brand recognition, as well as on a variety of metrics such as property offerings, value for money and unique properties.
Thus we have that: Tourists prefer Airbnb by 66% as a platform for booking, taking into account that with COVID, this platform has taken many steps that facilitate booking processes. In second place, we have Booking with 20%, followed by VRBO with 10%, then we have Expedia with 4%.
Now, what does a tourist look for when booking through these platforms and what do hosts have to guarantee?
- When booking an accommodation, as well as certain features can increase the possibility of conversion, there are deficits that can result in a lost sale. Ease of booking is one of the factors that can make or break a rental transaction.
- If booking is deemed too difficult, some users abandon the category altogether. Three out of 10 users with a recent hotel stay chose a hotel because of ease of booking.
- Optimized search capabilities and a good user interface are important to accommodation shoppers.
- Nearly two-thirds of users prioritize instantly bookable properties when searching. On-demand bookings, while offering benefits to hosts seeking greater control over who stays at their property(ies), can deter travelers from booking a particular property.
- More than six in 10 hosts indicate that their property can be booked instantly. Only a quarter of hosts offer reservations upon request, retaining the option to screen potential guests before accepting bookings. For these marketers, providing travelers with greater transparency during the application process can help keep prospects and guests happy.
Taking into account what we express here, determining the booking platform is just a first step for this 2022, choosing the best options and policies in a conjunctural moment like the one we are living is vital, making things easier for the guest will always be our best entrance letter.
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