Many hosts of vacation properties think that the most promising vacation times are summer, and therefore, they focus all their resources and efforts on these seasons, but when winter comes they lower their guard and this is clearly a mistake.
From Chekin we want to give you 2 tips that are essential so that you can make your property a warm place during winter and irresistible for travelers of this time that aims to be a good time to get the most out of vacation rentals.
Now there are two aspects that are important when applying these tips, the first is the location of the accommodation and the second is the platform used to advertise the accommodation. The first aspect is really important, if the location of the property is a highly demanded destination, the work will be easier, however, the decoration and small details cannot be overlooked, in search of good evaluations that better position the apartment. tourist in the market. Now, if the place is not in high demand there, the exhibition work will have to be greater, and the adaptability of this to a place that feels like home should be the main focus.
Regarding the second aspect, it is important that you can advertise the property in the languages of the tourists who predominantly opt for the area and knowing these languages will be great help to attract that public prone to looking for accommodation in winter in that location, so You will have to understand and know better who is your ideal client and who is (according to experience) your real client, so you can adjust your publications to a specific audience and be more successful.
Now, considering the above, the two most relevant tips to maintain a vacation home with constant reservations are:
- Give warmth to the home
Make it feel at home, that is what the guest is looking for in these times. Therefore, having wood fireplaces or recreating them is a very important point, which, believe it or not, brings its positive effects. There are more and more options on the market to install a design fireplace that makes the home a cozy place in which to enjoy a pleasant stay.
Other ideas such as investing in underfloor heating that makes the tourist apartment a warmer place or choosing textiles for the house that result in ideas of warmth and style (bedspreads, cushions, blankets or rugs that in addition to decorating allow to create spaces comfortable), will also make the announcement of the house a claim for a winter getaway.
- Take care of the Calendar and give your guests a stay full of activities.
This point is important in two ways. The first is if you know what are the activities that take place in the area each year and that attract guests, it will allow you to know the market and know what prices you can apply to your accommodation.
But this also allows you to call the largest number of guests to your accommodation. If you have a good advertising strategy, nothing could go wrong. In addition to this, if you include extra services in your accommodation such as walks, transportation, among others, your accommodation will become irresistibly attractive.
This is why you should know that in winter, the demand may not be as high as in summer, but if you know how to adapt your vacation home and take advantage of external factors, your profitability could undoubtedly reach that of more prosperous months.
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