Christmas is here and with it the beginning of the ski season, and the opportunity to rent your vacation rentals in their entirety. But, finding the channels in which to address the public that is looking for this type of property and making an attractive advertisement is not always so easy, it requires effort and being able to know who our recurring and ideal clients are.
Factors that you should take into consideration when renting your accommodation this Christmas season:
Take into account the rental price:
It is the factor that will determine the success of the advertisement, regardless of the type of accommodation. Issues such as the location more or less close to the ski slopes or the accesses close to them will determine the price that should be set for the rental: the more time there is to travel to the station, or the more traffic jams are formed. first thing in the morning to be able to arrive, the cheaper the rent should be.
Having accessory elements:
Such as a fireplace, underfloor heating or a hydromassage bathtub are going to be a plus in this environment that will also be reflected in the price.
Post on the right channels:
If I rent accommodation in cold areas, such as cabins or apartments near ski slopes, it is important that I use channels that are dedicated to attracting athletes or ski lovers. Many times these platforms publish homes or vacation rentals, since your home is there you will have already earned a lot. You can also leave it to a vacation home manager, as long as their portfolio is of homes similar to yours, remember that targeting the ideal client is the goal.
Take care of the ad:
If you decide not to publish or hire a home manager. If you choose to advertise the house on your own, which is the option that implies a lower cost, the content of the advertisement will be decisive whether or not to receive calls and emails from interested people. The same recommendations that would be given for other types of rentals also apply to tourist leases: the more complete and clear the advertisement, the more possibilities there will be to rent the property in a short time. In this sense, it is important that the ad contains all the information that may be of interest to potential tenants in as much detail as possible and it will be necessary to highlight all those elements and services that may be especially attractive in a holiday home of this type. . Taking care of the visual part will also give more possibilities to rent in the short term: take quality photographs, if necessary asking for the help of a professional photographer; Offering images of each room in the house in which a neutral decoration is also shown, and even adding 360º videos will help interested people decide to contact us before other advertisers.
In the end, it is not so difficult to target the right audience, you just have to study the market, have the best tools and why not, with the best offers.
If you are a tourist accommodation or hotel owner and you don’t use Chekin yet. Here is the solution to save 80% of your time and earn more with every booking.
