The web page of any holiday accommodation is the main entrance door for the guest, if we have an old page, which is not updated, super difficult to handle or understand, we are already projecting to the guest the type of service that we will provide. It has been proven that one of the elements that most influences the guest when choosing one lodging or another is determined by the quality of the web portal.
Nowadays everything is done through the Internet, purchases, applications, studies, jobs, in short, we live a totally cybernetic life, and in the world of tourism it is vital to be able to count on tools that allow us to show how wonderful our destinations are.
In the world of tourist accommodations, having an intuitive, user-friendly web page that shows each and every one of the services we provide is an essential element for our growth. According to data from a recent study by beedigital, currently only 40% of SMEs have one, but it is not always well adapted to the demands of the digital consumer. Only 7% of SMEs have some e-commerce functionality.
The first thing to know is that constant updating is key, as it is the only way that search engines can take into account the presence of this web portal. It is quite common to surf the net and find websites that are clearly outdated, with an unattractive or modern aesthetic. This not only implies that they will be less interesting and eye-catching for the user, but they have not been revised for a long time and may have bugs and other problems that will reveal to the consumer and to Google: long waiting times, broken links, bad visualization.
The keys for a holiday accommodation website
To prevent your portal from falling into the category of outdated and little visited, we bring you some keys that will help you to update and adapt the website of your hosting to the new digital requirements:
Update the design or template to eliminate errors
The easiest option to create a website is to acquire a design or a pre-designed template. However, it is important to check for updates from time to time. An old template may have bugs or errors that would have been fixed by installing the update.
Prioritize responsive design
We are in the mobile era, almost 90% of people perform searches by cell phone, which is why the design of your website must be responsive, adaptable to all types of devices, which has a good visibility from a cell phone to a computer. If a person visits it from a cell phone, he/she should see the images and texts correctly, without cuts and with an adequate size. Now, predesigned templates usually have a preview option; thus, it is very easy to know if the design we have created will look good from a device that is not a computer.
Improve speed
A heavy page will never have good results, it will annoy the user who would rather visit another page that does not give him so much hassle. A web site that takes more than 3 seconds to load will be quickly ousted, besides being penalized by search engines. To improve loading speed, it is important to optimize the size of images and limit animations. The home page should be simple, because if it has too many elements, it will take longer to load. It is also best to avoid large text or mixing several fonts.
Good aesthetics appropriate to the service offered
Hotels should use the website as a showcase on the Internet. In order for the user to associate it with what he will find in the establishment, there must be coherence between the online and offline sites. Enamoring the guest through the website is a good sales strategy.
Implement a good digital marketing strategy
Google rewards sites with responsive design, good usability, low loading time and no errors. A website that has not been updated for months (or years) will have fallen very low in the search engines. That’s why, after a long time away from the top of Google, it is necessary to boost the positioning with a good SEO strategy.
All these tips will allow you to improve the quality of your website, and with it the visits of new and potential customers, which in turn will bring you positive results in your sales. Do not hesitate and bet on a new and improved version of your website.
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