Definitely, the tourists are not the same as previous years, we have changed a lot our way of seeing the world and the way we travel, the pandemic has taught us to take more time and use it in what really matters, the family.
That is why it is important to know today what your ideal client wants. Have your demands changed since the last time you checked? Industry trends are constantly evolving, but which ones will stick and what new trends can we expect to drive the market in the future?
4 recommendations to improve your guest’s experience
Extended Stays:
Prepare for guests who want to stay longer. Driven by major trends like digital nomadism, remote work, the growth of leisure travel as travelers combine vacations with business trips, coupled with a pent-up desire to travel, we’ll see guests opt for extended stays instead of multiple shorter trips throughout the year.
Data shows that 39% of US travelers want to increase their family travel this year, and 32% are looking to spend more time with friends during the holidays. These types of guests will expect home-like facilities, such as larger living rooms, to spend time with friends and family, and a kitchen to prepare their own healthy meals.
Excellent Experience:
More than ever before, a frictionless guest experience is at the top of travelers’ priority lists. From the beginning of their vacation trip, to booking a vacation rental, to the communication experience during their stay, guests want impeccable service they can trust. Make life easier for your guests, meet their changing demands and provide a more seamless experience for your customers. One way to do this is to work closely with local activity providers and offer guests something special during the holidays.
New destinations:
Travelers scattered to rural locations in search of quiet, natural spaces like cabins in the woods and converted barns to escape the urban jungle at the start of the remote work trend, but urban travel is making a comeback . Data shows that more than two-thirds of travelers have been searching for destinations less than 300 miles from where they live. But is domestic travel here to stay? The travel radius is expected to grow this year as travelers book GOAT trips and long-awaited experiences.
Technology:
Guests have become accustomed to fewer face-to-face interactions and automated technology powering their travels. Technology such as in-room voice assistant, online check-in, can accommodate guest queries, creating a streamlined and seamless experience for guests.
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