New Malaga Destination Plan
Recently, the Malaga Business Confederation held a webinar to detail the new Malaga Destination plan, in which it explained that it will consist of a tourist loyalty program, based on a mobile application that will offer discounts in the sector to both locals and visitors. . This plan includes, for the first 20,000 users, 100 euros in points to exchange in establishments and services, the CEM reported in a statement.
Digital Management
As detailed in the Europa press newspaper by issuing a free identification card, users will be able to benefit from a series of economic advantages in travel, accommodation and meals and experiences carried out in the province of Malaga. On the other hand, the management will be totally digital, through the website of the Provincial Council or its Costa del Sol ‘app’.
On the offer side, different Malaga tourism agents may join the program, such as accommodation – hotels, hostels, rural houses, etc. -, travel agencies, restaurants, leisure companies, rent a car and shops, forming a attractive and varied catalog of possibilities.
The member companies, for their part, will apply at least a five percent discount on their rates to anyone who is the holder of the identification card. This discount will be added to the 20% discount during the launch campaign, assumed by the Diputación de Málaga.
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