One of the biggest shopping days of the year is Black Friday, and not only for retail. By providing enticing discounts that encourage reservations, hotels could benefit from the shopping frenzy. Making the most of it requires a strong video marketing plan that draws viewers in and highlights your hotel’s advantages.
We’re going to explore how to use video marketing on Black Friday to boost hotel reservations.
Why Video Marketing Matters for Hotels
Video is a very effective tool in marketing. It can quickly communicate a lot of information, it’s visually appealing, and is an excellent method to let potential customers know what to expect. Video marketing is a fantastic way to showcase and bring hotels to life and show future guests what they can offer. In addition to increasing awareness of your hotel, video marketing builds rapport and a sense of trust with viewers.
With Black Friday approaching, it’s a good idea to pair your video marketing efforts with your black Friday marketing campaigns to highlight your best deals and increase profits.
Building a Black Friday Video Marketing Strategy That Works
A Black Friday marketing strategy and video marketing are both powerful tools; when used together, they can drive sales and increase the amount of guests you have staying in your hotels. In order to create a Black Friday video marketing plan that works well, you need to consider a few factors.
Set clear goals for your Black Friday marketing campaign
It’s important to establish your goals before you begin producing videos. Do you want to fill your rooms over the holidays, raise direct booking prices, or increase bookings for a particular period? A well-defined goal will direct your approach and make gauging the effectiveness of your campaign easier.
Use urgency and exclusivity to drive action
People enjoy good deals, particularly when they are time-sensitive. Since Black Friday is all about urgency, be sure to highlight in your video content any special packages or time-limited deals. You should create a sense of urgency, and customers need to be encouraged to make a booking. Think about including offers that have countdowns, flashing graphics with “Limited Time Only,” and a limited number of rooms available at a reduced price.
Essential Video Content Ideas for Black Friday
In order to build a successful video marketing campaign for hotels, you need to create content that resonates with your target audience.
Highlight your best deals and offers
Use a short video to highlight your best Black Friday deals; this may be a discounted stay, free upgrade, free breakfast, and more. Make sure you use images and videos of the best rooms and other areas of the hotel so guests can see what you have to offer. As well as highlighting the best deals, video marketing gives you the chance to showcase your hotel to gain more bookings.
Offer a virtual hotel tour
Virtual tours let potential guests see your hotel before they arrive. Give them a tour of the lobby, pleasant rooms, and facilities. You may even want to show them a video about the sustainable measures you have in place and highlight the steps your hotel is taking to look after the environment. Virtual tours help first-time guests feel confident when making a booking.
Leverage user-generated content
Use user-generated content such as videos of previous guests or posts from influencers who have stayed at the accommodation. This helps to build credibility and trust. When you utilize content like this, it shows potential visitors that other people have had a good time during their stay, making it much more likely that they will book.
If you offer a discount or incentive, it might encourage previous guests to share their experiences. This is a great way to generate new leads that could result in bookings. Check out lead generation examples to get some inspiration for your business.
Maximize the impact of Black Friday Videos
Video marketing means you need to create interesting content that holds value; you also need to make sure it reaches the right audience. For Black Friday video marketing, you must ensure your audience watches your content before or during the event.
Keep videos short and engaging
All video marketing content needs to be short and to the point; this is even more true with Black Friday content. Try to keep videos between thirty seconds and two minutes so you don’t lose the interest of your audience.
You need to quickly communicate the value of your offer without losing the interest of your audience. The first few seconds of your video are extremely important and need to grab the attention of your viewers.
Include a clear call-to-action (CTA)
Every video needs to include a clear CTA, whether it is ‘Explore Our Deals’, ‘Book Now’ or ‘Get Your Black Friday Price’. It needs to be clear and easy for customers to take the next step. Doing this not only leads more guests to your website but it also leads to more possibility of upselling hotel rooms and other add-ons.
Optimize video for mobile viewing
A large number of Black Friday shoppers will use their mobile phone or tablet to shop for deals. This means it is essential that your videos are mobile-friendly. Use square or vertical formats that look good on mobile devices and make sure the text can be read easily. Mobile-optimized video content is more likely to gain views and traction as well as be watched all the way through. This will ultimately lead to higher conversion rates.
Distributing Your Black Friday Video Content
Once you have produced and optimized your video content, you need to get it seen by the right audience.
Social media platforms
Share your videos on Facebook, Instagram, TikTok, and YouTube. You will find countless Black Friday deals in the week leading up to and during the event on these platforms. Use the Black Friday hashtag to increase reach and visibility, and don’t miss out on the opportunity to be seen.
Email marketing
Send out videos advertising your Black Friday offers in your email marketing campaigns. You can make your hotel stand out from the competition by making use of an embedded video rather than solely text and photographs. Potential customers may be tempted to make a reservation or visit your website if they see the videos in their inbox. For inspiration on creating effective emails, you can use resources such as sales email templates.
Paid for ads
If you have the budget for it, you may consider using paid video ads to target specific audiences. Platforms like Google and Facebook offer video ad options that can be tailored based on things like interests, behaviors, and location.
Conclusion
Black Friday offers hotels a great opportunity to increase hotel reservations, and video marketing can be extremely helpful in achieving that goal. Hotels can draw in potential customers and encourage them to make bookings by creating a sense of urgency and offering a great deal.
The goal is to create a video that showcases all that the hotel provides, so get creative and start highlighting your best deals by letting your videos do the talking. Using the tips in this post, you can amp up your Black Friday video marketing campaign and watch the bookings roll in.
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