Many specialists in digital marketing say that social networks are like digital shopping centers, in which many people walk, to distract themselves, to see a little of what is offered, until finally deciding to buy. This is a fairly true analogy, and that is why your networks must be managed in such a way that your visitors not only stare at the “showcase” but are also able to buy what you sell them.
In this sense, the Chekin team as always brings you some tips so that your social networks explode and your future guests love them.
- The first thing is to be clear that your guests are the most important thing, that is why we must involve them in our publications. The name of your accommodation that you use in networks, must be everywhere, in reception, in the bar, in the spa, at the entrance of the rooms, the repetitive visual element is very effective. Make them follow you, the rest is reaped little by little.
- If you are a small company, manage your networks yourself, if you need advice, it is perfectly acceptable, but do not delegate everything to a third party who may not know well what your sales strategy is about. Also, if you handle it yourself, you will have the facility of being able to respond on time, and a little more personalized, that guests love.
- How you talk with your future guests or your current guests is very important. Be nice, use a friendly, personalized “tone”, nobody likes to read those automated, impersonal messages, we feel that it is not of our interest. Your messages should be fun, interesting, and if they come with good images, all the better!
- Join groups or communities on facebook, instagram and twitter, where you can share important information, this way you can reach more people.
- Learn and follow others, you must not copy from them, just take what is most relevant and adapt it to your own style and sales strategy. You can follow big accounts such as Marriott or Hilton, can be a reference for you.
- Mentioning your hotel in each post is important, not all people read the user of the images they see on Instagram, that is why it is important that the name of your accommodation is always in all your posts.
- Post content of interest, people stop whenever they see something that catches their attention, so your focus should be to share important information for travelers.
- Promote comments and always respond on time, this is vital. We know that you may not have enough time to answer all the messages, but spend a few hours exclusively for it.
- Recycle the good comments from other networks and share them, if you have good comments on facebook, share them on instagram.
- Make surveys of your guests through networks, so you can find out what they like and do not like about your accommodation, you can share the good things and the not so good, you will take it into account to improve it.
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