One of the most cherished dreams of holiday accommodation managers is to have the “Sold Out” sign, for that you have to work very hard, and follow these simple tips:
Improve social media
With social media, you can kill two birds with one stone: attract new hotel bookings and appear in your client’s publication. Whether you have a social media presence or not, start investing because 73% of millennials check a hotel’s social media feed before booking a hotel. Interestingly, 33% will cancel the booking if the hotel lacks a social media page.
In addition, all travellers, including corporate, leisure and backpackers, tend to share their activities and check-in at different places when they stay away from home. It’s a great way to get on their Newsfeed: it’s more like word-of-mouth advertising. And, 83% of millennials book a hotel after seeing a friend’s photos on social media.
Implement technology
Amenities such as keyless entry, smart TVs, docking station presence (for business travellers), access to guest services via the cloud and messaging platform to update guests are technology infrastructures that give guests control over the hotel experience.
Invest in your website
A slow website can put a dent in your room bookings because page speed affects the purchasing decision of 70% of customers. These customers switch to your competitors to avoid booking delays.
Start by improving the loading speed of your gallery page because potential customers see your hotel from the images you post on your website. Images have a strong emotional impact and can turn visitors into loyal guests.
Your website is often the first place in the communication channel, and should leave a lasting impact. If possible, create a 360 or degree view or a virtual tour of the hotel to let customers know what is in shop.
Also, if your website is not mobile friendly, it is as good as a waste because most of the money in the travel market comes from mobile marketing. It is essential to design a separate concept for the mobile website; otherwise, it will look like a scaled-down version of the desktop site. When you try to put too many things on a mobile screen, you end up confusing and irritating customers.
When you invest in your website, it reduces friction and increases hotel bookings.
These three tips are key to improving guest traffic to your accommodation, if you want to learn more tips to increase your bookings feel free to check out our website here.
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