One of the most important current aspects that every property manager must take into account is the reputation or online recognition that their accommodation may have on the internet. It is an essential element since people have to consult the experience of others and based on this make decisions, likewise, positioning on the internet due to a good or bad rating is vital for attracting future guests.
Here we show you some recommendations considered the utmost importance to maintain a good online reputation.
The powerful influence of advertising
A study by Expedia revealed that 75% of travelers read reviews before making a reservation. And in the post-COVID era, 41% will read only the most recent opinions published after the pandemic.
Manage your reviews from day one
If your accommodation has been closed, choose one of the oldest reviews, highlighting the most relevant, with which you can convey security and confidence to your future guests. When you reopen the doors, make the most of guest feedback to generate more bookings. About 75% of customers read the reservations and consider that the cleanliness of the room and the general condition of the hotel are the most important requirements.
Share positive reviews to reinforce the reputation of your accommodation
Focus on recent and positive opinions, sharing them on your different channels, and if they are reviews of aspects that most concern travelers in these times better. Customer photos and videos are more authentic, economical and effective and have a reach 10 times greater than that of the content published by the brand itself.
Modify those negative aspects
There are only two reasons why a customer would leave an online review, they are either delighted or very dissatisfied. Responding to negative comments is essential, 80% of customers believe that if hotels do not respond to negative opinions, it is more likely that they are truthful. First, investigate what has happened to your team and then try to respond to the comment within 24 hours of its publication. Thus, you show your clients how important they are and give them more confidence when choosing their accommodation.
Use a simple application to manage your vacation home
You cannot run the risk that a negative comment will damage the vision of your accommodation, much less your team, that is why you must have a simple app that allows you to always be aware of the comments that your guests leave on your website or on the internet and that allows you to respond in real time. It is very important that you can maintain constant feedback with guests, that gives them security.
At Chekin we always care about letting you know the best tips and advice on the market, so that you can be updated and positively influence the growth of your business, if you want to see more tips or advice for the best management of your vacation home, do not hesitate to click here and find out about the latest in vacation home management.
