A well elaborated description can be essential to increase your bookings.
Keep in mind that there are several factors that influence the decision of your guests to choose your vacation rental among many others.
We are talking about factors such as: The services you offer, quality photographs of the accommodation, the price, the location, etc. All of them are important and as such a proper description of them can help you stand out from the competition.
Making a correct description of your tourist accommodation is easier than it seems. You don’t need to be a great writer to make your tourist accommodation stand out from the rest, it just needs to perfectly reflect how your accommodation is like.
Although there are no specific rules to turn writing a description into positive results, there are points that can help.
In this article we give you some tips so you can capture the best of your accommodation and help future guests to get to know in detail the place where they are going to stay:
Choose an attractive headline and photo
What makes users click on your ad is the headline and the picture they see at first sight. This is why it is so important that you use them in a way that highlights the strengths of your accommodation.
Adding good photos and writing a great title go hand in hand, which is why we recommend that you take the time to do it. Take a few minutes and think about the attractive and unique features that set your accommodation apart from the rest.
5 tips to help you come up with the best headline and photos:
- Don’t make it too long. People read fast.
- It has to be direct and authentic.
- Name some of the features that make your accommodation special.
- Remember, you don’t need to put letters in capitals.
- Photos should showcase your accommodation and help guests get an idea of what it’s like. The ideal amount to add to your advert is between 8 and 10 photos.
Want to read some examples?
- Centrally located, modern flat with balcony,
- Family cottage with jacuzzi and fireplace
- Ideal penthouse 2 minutes from the Cathedral
- Modern flat with online check-in, contactless and secure.
Look how powerful this last one is. Such in these times due to the COVID-19 pandemic, highlighting that you offer a secure and contactless service in the headline can capture many guests who are looking not to come into contact with strangers. You can also provide autonomous check-in to your guests by implementing the self check-in functionality.
If you have such innovative services as the one mentioned above, we recommend you to use it when describing your tourist accommodation. It will generate more bookings and get you greater reviews.
The general description should be detailed and interesting
Use this space to give free rein to details that may be of interest to your potential guests. But remember, make the best to differentiate yourself from the rest.
Highlight, for example, details about the construction, type of accommodation you are advertising, the location, the unique services of your accommodation, its capacity…
Any detail can make a difference!
Look to your competitors for inspiration
We recommend you to read the descriptions of other accommodations so that you can be inspired to write the perfect description for yours.
Take a good look at what has been rated positively by guests of other accommodations, this will significantly help you.
You will get very positive results if you apply this advice!
An honest and natural message
Your accommodation does NOT have to be perfect!
It simply has to have an adequate description, as it is very important that guests are clear about what they are going to find when they arrive. Without surprises.
In other words, you don’t need to focus on the negative points, but you shouldn’t hide them either.
Our last tip is that when writing this type of information you should use honest and fresh language, as it is important that what we promise corresponds to reality in order to avoid bad customer reviews.
