Inflation has affected all sectors of the economy, but without a doubt, the tourism sector has been one of the sectors most affected during the pandemic crisis, and as a consequence of the inflationary process that has occurred in recent months due to different factors that are currently affecting Europe. As described by the Seville newspaper, 46% of the owners of holiday rental properties will increase their prices due to this problem. In addition, 88% of these owners say that they have been affected by this issue, as some costs such as water, electricity or food have gone up.
In other European countries the figures are somewhat different: in Italy and Germany, 70% of homeowners say that inflation has affected them, but only 40% of Italians will raise their house prices, while in Germany this number drops to 24%.
The environment is another issue on homeowners’ minds. 88% per cent use energy-efficient lighting and almost half are concerned about recycling waste. As for solar panels, only 19% of homes have them but 36% say they would install them in their holiday homes, so the percentage of solar panels could be significantly higher in a few years.
Now, we know that cost increases can represent many changes, which could affect the number of our bookings. But how do I ensure that these cost increases can be translated into improvements that will improve the quality of the guest’s stay, and thus not affect my bookings?
Undoubtedly, the digitalisation of processes is the answer.
It is not about making acquisitions that many people may believe to be unnecessary, it is about being at the forefront, providing the client and the property manager with the best tools that can improve their experience. As we have seen in recent years, almost half of homeowners have expanded their digital skills to better manage devices such as smartphones and computers, two tools that they use a lot in their work.
In addition, homes are increasingly prepared to allow guests to work from home, thus realising a trend that has been very popular in recent months, the ‘workation’, mixing work with holidays.
That is why 94% have a good internet connection and almost half have a desk so that people can work comfortably.
One of the digitalisation tools that has gained more popularity in recent years due to its efficiency is the online check-in, the self check-in and the remote access, if you want to know about each of them, read here how to implement it.
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