There are many tips that we can give you to improve traffic on your website, and there are many tips that may appear in the internet universe, however, there are 6 tips that Hotel Champ has recently published and that we consider necessary to read. and put it into practice, we are sure that with these tips the visits to your web portal will increase.
1.-When users search your hotel name
This is probably the most obvious, yet the most important way to show up in multiple shapes.
Google Map Pack, also referred to as Google Pack, is the general term used to describe the location-based results people see on a Google search results page, where it lists local businesses, like hotels and restaurants, and identifies their location on a map with little place marker icons. Each time someone searches your hotel name on Google, you have 4 ways to get traffic to your hotel:
- Website Link
- Telephone number
- Google HPA (Hotel Price Ads)
- Google Free Booking Links
All of them are for free, just Whilst Google HPA comes at a cost. Both your website and telephone number come from your Google My Business profile.
2.-Offer a retargeting-only discount.
Instead of pushing and claiming for a booking at first sight, be patient and aim at getting first-time visitors to return at a later stage when they’ll feel ready to book. And do so by giving them a valid reason to come back, like a discount, an additional benefit or anyway something “more” that they didn’t see when they first visited your hotel website.
If you offer a discount, it doesn’t have to be a huge discount, even just 5% will make your message effective and appealing.
3.-Join Group conversations on Facebook.
It is very important to understand that the presence in social networks can be very important, having feedback and connection with travelers is of the utmost importance. But it is not only a question of responding to those who connect to our networks, but of being present in channels or pages that have a large number of visitors, and in which we can advise or answer questions from travelers, be there and let them know us. it is more valuable than trying to sell.
For example, when a user asks about something, and we automatically suggest that they buy from us without resolving the question about it, it is most likely that there is rejection, this does not make sense. A person asking such a question is still in the discovery phase. In other words, they look for ideas and suggestions. It’s that simple: give them ideas and suggestions. Ultimately, social media in this environment is not the place to sell, social media is a place to engage.
- Pay to boost engaging content
If you’ve made a post and noticed that your page users liked it, this is a post that people find attractive, pay to push it, and show it to as many people as possible. If this post also includes a call to action that points to your website, such as a blog post, gallery, or special offer, you’ve just found an easy, natural, and safe way to spend a little on advertising and get some traction. and quality traffic to your website.
- Smart blogging
Why do people travel to your destination? Because of you? Or because of your destination?. Your hotel is certainly great, but the root cause of people travelling is 99% of the time either for business or for leisure. Long story short: talk about your destination, because that’s what travellers want, at least in the leisure market. That’s what “smart” blogging is about, which is ultimately not so smart, is just pure logic: give people what they want.
- Decoy space to boost social proof
Promoting “free” spaces that can lead to the rental of as many is a smart strategy. It will always be a decoy to promote a room at a 15% discount or rent 3 and pay the price of two. That is a tactic that never fails.
All these tips are necessary to boost your direct traffic, do not lose any, and you will see your results. If you want to know more tips, visit our blog.
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