If you don’t know what upselling is, here we explain it to you. Upselling is nothing more than a sales strategy that involves encouraging customers to purchase a more sophisticated or modern version of the product they originally intended to buy.
For example, imagine that a guest wants to spend a romantic night in your hotel, but additionally wants to leave your hotel and go to a romantic evening at the beach. In addition to the initial requirement of staying at your hotel, you will be able to offer plans and packages that perhaps the guest might have been looking for from the beginning or that they were encouraged along the way to purchase because of the right marketing you did.
One of the main concerns of a boutique hotel is to create a strong relationship with the guests. Unlike the big hotel chains, you know that a boutique hotel has a closer approach to the client, a great possibility to get to know them in more depth. And therefore you have more options to improve their satisfaction with the hotel. But also to improve the sale of the hotel service, and consequently, higher profits for the establishment. This is precisely what the upselling technique allows.
Now, what are the advantages of applying this service?
First of all, adding value to the service for the guest means an improvement in their satisfaction with their experience at the hotel. A boutique hotel allows a more personalised service for the guest, and if proper upselling is offered, the guest’s sense of satisfaction will be greater. Your guests will undoubtedly feel that your team goes out of their way to offer them a personalised stay.
Increased guest satisfaction is another step towards guest loyalty. Upselling to a new customer should not be too complex if he/she fits into your customer typology – today’s buyer personas. That is why the profile of your target audience must be well defined. Successful upselling with a new customer is an opportunity to transform him into a repeat customer.
The additional revenue that upselling allows is a very important plus for your establishment. By using your own services and resources, it is possible to plan your upselling strategy taking into account the preferences of your guests without having to invest in unnecessary resources.
Hotl upsell software allows you to continue to get to know your guests better. In addition to feeling satisfaction when they share with you their positive comments with the upselling offered, it is always a good opportunity to learn more about their preferences. These preferences add to your previous knowledge of your buyer personas, which will allow you to develop new upselling techniques in the future, with greater value.
How can I apply upselling to my boutique hotel?
For a boutique hotel it may be easier to offer upselling face-to-face with the guest. But it is essential to make a natural, friendly contact with the customer. If this proposal is not done properly, the opportunity to receive a yes from the guest is lost.
One way to facilitate this process, with better chances of success, is by hotel upsell software. In recent years, the hotel and technology sectors have gone hand in hand, especially because hotels are increasingly committed to implementing technology not only in their services, but also internally, because it allows them to streamline tasks in an automated way, and save staff time so that they can dedicate it to other important tasks.
How can you automate the upselling process? Through the automation of email marketing or the use of tools that allow us to offer it at the time of booking or during check-in.
To learn more about the usefulness and how to use this service we invite you to learn more about it by clicking here.
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