If you are an owner you will be interested in knowing some tricks to create a winning and successful offer for your tourist accommodation.
We know that your main goals are to increase your bookings, increase your revenue and make your guests live a unique experience. For this, we have compiled some key tips or tricks that will help you shine among your most direct competitors’ offer.
1.Create a personalized, relevant offer of your tourist accommodation
- Use your guest’s name and any other relevant information.
- Create tailored offers for all guest segments.
2.Solve a problem or address a need.
- What are common problems or requests your guests have?
- What kind of upsell and cross-sell offers could you create to address them?
3.Provide multiple options… but not too many.
- Find the balance between giving guests options and overwhelming them with too many offers.
4.Be flexible. Provide bundles and individual offers.
- Bundles can be great for guests who want a quick, easy and cost-effective solution.
- Offer flexibility by breaking the bundle down to let guests pick for themselves.
5.Stay consistent with the brand.
- Follow your brand standards wherever you promote your upselling offers.
- Stick with your brand colours, tone of voice, style and images in all emails, website pages and on your upselling platform.
6.Use the right language.
- Highlight your offer’s benefits, not the features.
- Paint a picture of how much better the stay will be with this add-on.
7.Apply urgency and scarcity.
- Tell guests clearly when an offer is only valid for a certain time or limited spots are available to create a fear of missing out.
8.Make it simple and easy.
- Have a clear call to action everywhere the deal is displayed.
- Keep the booking process as short and straightforward as possible.
9.Upsell and cross-sell at the right time.
- Consider factors like guest segment, booking lead time and length of stay when determining when to send pre-arrival upsell e-mails.
- If possible, use a tool to determine optimal sending times based on data.
10.Use tools to become more efficient.
- Use a fully integrated upselling tool to save time and energy and significantly increase your upselling and cross-selling conversions. Chekin can help you with all of this
We will keep diving into this amazing topic!
Thanks a ton for reading!
Jose A. Fernández
C.P.O. and Creative Director at Chekin
If you’d like to connect, say hello on twitter @joseafernandez
