The hospitality industry is witnessing a significant transformation as revealed by Expedia Group’s comprehensive Unpack ’25 report.
This analysis, based on data from 25,000 respondents across 19 countries, offers crucial insights for hoteliers and vacation rental managers.
Emerging Travel Patterns
Alternative Destinations
Travelers are increasingly seeking lesser-known locations over traditional tourist hotspots. Property managers should highlight unique local experiences and authentic cultural elements in their marketing materials.
All-Inclusive Renaissance
The demand for all-inclusive experiences is surging, particularly among Gen Z travelers. Properties can automate package offerings and special amenities through property management systems like Chekin to streamline these services.
Guest Experience Evolution
Local Integration
- 39% of travelers actively seek local shops
- 44% prioritize purchasing local products
- Automated local recommendations through guest communication systems
Culinary Focus
Hotel restaurants are experiencing renewed importance, with guests seeking distinctive dining experiences. Properties using automated check-in systems can redirect staff resources to enhance food service quality.
Operational Adaptations
Digital Integration
Properties can leverage automation for:
- Contactless check-in processes
- Local experience recommendations
- Package customization
- Guest communication management
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Natural Phenomena Tourism
With 61% of travelers interested in natural phenomena like the Northern Lights, properties in relevant locations should:
- Implement automated weather alerts
- Provide digital guides through guest apps
- Schedule automated activity recommendations
Marketing Strategies
Content Optimization
- Showcase unique local experiences
- Highlight proximity to natural attractions
- Feature authentic cultural elements
- Emphasize personalized services
Digital Presence
Properties should utilize automated systems to:
- Manage social media presence
- Update online listings
- Monitor review platforms
- Maintain consistent communication
Read more about:
10 tips to promote your hotel on social media
Leveraging Social Media Platforms for Hotel Marketing in the Millennial Era
How to properly manage the social media of my vacation accommodation
Conclusion: Unpack ’25 Key Travel Trends
The Unpack ’25 trends highlight the importance of combining authentic experiences with efficient operations. By implementing automation solutions through platforms like Chekin, properties can focus on delivering exceptional guest experiences while maintaining operational excellence.
Success in 2025 will depend on balancing personalization with technological efficiency, ensuring properties meet evolving traveler expectations while maintaining profitability.
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