Upselling of Rooms. Discover the magic and increase your income now!
The applicability of upselling is a strategy that will benefit you in general, but if you implement it in the rooms you can have wonderful results. There are 4 clear advantages that upselling rooms leave you that do not imply any conflict with your competition, or with your OTA or reservation channel.
How to upsell hotel rooms?
Four advantages that the Tecnohotel Hospitality expert teaches us and we have decided to show you to you to help you grow:
More revenue through higher average reserve value
This increase can be even greater in those hotels that do not overbook standard rooms to divert to superior ones, and that, thanks to upselling, free up cheaper rooms, gaining competitiveness at the last minute and, therefore, a greater possibility of selling them.
Higher GOP (gross operating profit)
Since this increase in income goes directly to the bottom line (profit line). This additional income is free of all acquisition costs and represents only the same operating cost. If € 100 of income generates € 35 of GOP (35% margin), € 110 of income (+ 10% thanks to upselling) represents practically € 45 of GOP (+ 28% of GOP). Much higher impact.
More customer loyalty, who feels important and special
Which will have a positive impact on your online reputation.
More differentiation of the direct channel with respect to the intermediation
Making it more attractive and increasing its conversion.
On the other hand, in addition to the advantages that upselling would produce, it is necessary to evaluate what are the keys or strategies of successful hotels, which they apply so that their sales have such good results, 4 essential keys:
- Attractive photographs and texts. Undoubtedly one of the variables that has the most impact. Quality content and presented in a simple and elegant way, highlighting the difference between rooms and showing off its unique services.
- High room segmentation. The more room types, the more options the client will have to choose from and the more accessible (competitive) the improvement will be. Going from a standard room to a suite is not the same as having three types in the middle (superior, executive or junior suite).
- Play with added services. Why not offer an upgrade that includes a service such as parking or access to the spa? Even though we do not have many types of rooms, we can create them by adding a service valued by customers.
- No restrictions on last minute sales. There are still hotels that work with “release” or restrictions imposed by the hotel’s operations (not so much the commercial area). The hotels with the best upselling numbers tend to have no “release” at all or the minimum.
In the realm of hotel management, upselling is a crucial strategy for enhancing revenue and improving guest experiences. While traditional methods often involve manual efforts by staff during guest interactions, there is a simpler and more effective approach available today: automation through hotel upsell software. This technology streamlines the upselling process, making it not only effortless but also more profitable.
Leveraging Hotel Upsell Software to Enhance Revenue
Utilizing hotel upsell software can automate and optimize the process of offering room upgrades and additional services to guests. This type of software, such as Chekin, integrates seamlessly into the hotel’s existing booking and management systems. By analyzing guest data and booking patterns, the software can identify the perfect moments to offer personalized upgrades and extras. For instance, when guests check in online, the software can suggest tailored options like room upgrades, extended check-outs, or premium services based on their preferences and past behavior.
This not only enhances the guest experience by making offers feel more customized and relevant but also increases the likelihood of upsells being accepted. Moreover, automating these offers with hotel upsell software reduces the workload on staff and ensures that no opportunity for additional revenue is missed, making it a valuable tool in the competitive hospitality market.
If you are a tourist accommodation or hotel owner and you don’t use Chekin yet. Here is the solution to save 80% of your time and earn more with every booking.
