Tips to create a winning offer or experience for your tourist accommodation

If you are an owner you will be interested in knowing some tricks to create a winning and successful offer for your tourist accommodation.

We know that your main goals are to increase your bookings, increase your revenue and make your guests live a unique experience. For this, we have compiled some key tips or tricks that will help you shine among your most direct competitors’ offer.

1.Create a personalized, relevant offer of your tourist accommodation

•  Use your guest’s name and any other relevant information.
•  Create tailored offers for all guest segments.

2.Solve a problem or address a need.

•  What are common problems or requests your guests have?
•  What kind of upsell and cross-sell offers could you create to address them?

3.Provide multiple options… but not too many.

• Find the balance between giving guests options and overwhelming them with too many offers.

4.Be flexible. Provide bundles and individual offers.

• Bundles can be great for guests who want a quick, easy and cost-effective solution.
• Offer flexibility by breaking the bundle down to let guests pick for themselves.

5.Stay consistent with the brand.

• Follow your brand standards wherever you promote your upselling offers.
• Stick with your brand colours, tone of voice, style and images in all emails, website pages and on your upselling platform.

6.Use the right language.

• Highlight your offer’s benefits, not the features.
• Paint a picture of how much better the stay will be with this add-on. 

7.Apply urgency and scarcity.

• Tell guests clearly when an offer is only valid for a certain time or limited spots are available to create a fear of missing out.

8.Make it simple and easy.

• Have a clear call to action everywhere the deal is displayed.
• Keep the booking process as short and straightforward as possible.

9.Upsell and cross-sell at the right time.

• Consider factors like guest segment, booking lead time and length of stay when determining when to send pre-arrival upsell e-mails.
•  If possible, use a tool to determine optimal sending times based on data.

10.Use tools to become more efficient. 

• Use a fully integrated upselling tool to save time and energy and significantly increase your upselling and cross-selling conversions. Chekin can help you with all of this

We will keep diving into this amazing topic!

Thanks a ton for reading!

Jose A. Fernández

C.P.O. and Creative Director at Chekin

If you’d like to connect, say hello on twitter @joseafernandez