Improving the experience of our guests will always be the main objective of every host, for this, we know that we have to be constantly changing, incorporating new tools, studying what is new in the market, in short, always at the forefront.
That is why we bring you some tips that will allow you to make life a little easier for your guests during their stay, and that will also make it much easier for you.
The eHotelier chain has assured that many tourist accommodations, mostly hotels, have presented some difficulties, derived from the shortage of staff in the sector, coupled with the new policies to be adopted, so for this 2022, it has indicated that it is necessary to implement the updates that we are going to review below:
- eLearning to train employees.
The reality of the industry is that happy customers start with happy employees. If you have employees who are satisfied and do their job in the most enjoyable way, it will be reflected in the service to your guests. So motivate them with professional development and more opportunities within your company. - Smart guest rooms
Smart rooms allow guests to control many of the features and variables of their room. These include lighting and temperature, which can be conveniently changed from a tablet or phone. As a result, smaller boutique hotels can easily upgrade their rooms. They simply need to provide guests with a tablet with apps and information relevant to the average traveller. - More secure booking processes
Cybersecurity is one of the biggest risks affecting the travel industry. This is why it needs to be addressed as soon as possible. During the booking process, many hotel sites generate a unique link that is sent directly to the customer with their itinerary. However, this link is not secure and can be intercepted by third parties. In other words, it could potentially expose sensitive guest data.
Fortunately, hoteliers can protect their guests’ details with the right tools. For example, it is advisable to rely on booking software that generates encrypted links. These do not contain any personally identifiable information in the link address, so they are much more secure.
- SMS marketing campaigns
In the United States, 85% of the population has a smartphone. In addition, SMS messages have a 97% open rate. This has made SMS one of the most effective communication channels for businesses, more so than email. This is very important, because direct access to customers is invaluable in the hospitality industry. - Smartphone-based self-service
Finally, we come to a solution closely related to the previous one. Especially as data shows that more and more travellers are making bookings via mobile phones. They also use it to pay, especially the younger generations. It is undeniable that health restrictions pushed the hotel industry to adopt contactless procedures. Now, travellers are demanding these systems.
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