Hotels transformation: They open their doors to digitization and adapt to the current market. We show you how they do it.

We have always stressed that technology is and will be the key to success for all sectors, but in the hospitality sector it is not an additional element, it is essential, especially in these new times where physical contact will be limited for a long time. , and where to make things easy for the guest is a rule.

As described by the digital newspaper America Retail, many hotels have already adopted innovative proposals, aligned with regulatory measures and with all the security guarantees. And not only that, but they are also making efforts to perfect and improve the service and experience offered to their guests.

There is no doubt that the hotel digital transformation is marking a turning point. The digitization of work processes in hotels means not only the automation of actions but also the optimization and simplification of tasks, and consequently, a higher performance of employees and a better experience for customers.

In Spain, for example, there are different companies like Chekin that are betting on the digitization of the sector and on the facilitation of processes for hotels and tourist accommodation. For example, with the mind focused on complying with biosecurity rules and safeguarding the safety of guests, simplifying the check-in and check-out phases, through online Chekin is a fundamental tool. A tool that guests will have literally in the palm of their hands, since just by downloading an app they will be able to manage the check-in and check-out from their mobile or computer, including the fully valid digital signature, which provides greater agility in time and also reduces physical contact by eliminating items such as paper and pen.

We show you below the 7 trends of new technologies for hotels:

1. New security measures

During the pandemic, and after it, the security of the guest will be the main thing, and adapting the hotel spaces to this is a priority. Each hotel can adapt the best systems to guarantee it, there are many current chains and companies that implement new cleaning systems.

2. Smart accessories

All are joining the trend of smart accessories, remote access to smart doors, technology at the reception, among others. The constant and unstoppable growth of this technology is a fact and people are beginning to see the possibilities at hand, including hoteliers.

3. Self-service check-in

The way you check into your hotel is one of the initial ways we can make a good impression. The front desk staff greets guests with a big smile, briefs them on amenities, and makes check-in easy and pleasant. With self-service check-in technology, customers can not only register, but also request a specific key card number, which is then printed so they can go to their respective rooms. However, this technology can do more than make your guest experience easier. Using the “self-service” kiosk can save money on staff, increase your revenue, and increase customer satisfaction.

4. Cloud computing (Total or Hybrid)

The hardware is expensive, it also takes up a lot of space and needs to be kept as simple as possible. All your Software tools should be centralized in one location that everyone can access.

5. Greater presence in Social Networks

For online marketers, this is nothing new. But it’s important to make sure that in addition to the name of your hotel being out there, there is another increased benefit of a social media presence; interact with customers.

6. Own mobile applications

While social media can get its name out there, making a mobile app of your own is another emerging trend that takes advantage of your guests’ affinity for technology and ease. Applications for mobile phones and smartwatches have already surpassed the traditional use for PCs in Spain, so why not know where your potential customers are and what they are looking for?

7. Industry tech aversion

Despite all the benefits hotels can get from using additional technologies, not everyone is going to join in on this trend. I can’t tell you how many times I’ve seen hotel studies, some even over a decade, that continue to have the same problems.

From Chekin we show you how to boost your accommodation with new technologies, click here to see how to achieve it.