We show you the most used online reservation pages in Spain and the reservation flow this 2021
With the pandemic, many things have changed, in every sense, in a social, economic and political sense, there have been many changes that we have had to experience, from a social distancing to taking a mask to avoid reproducing the contagion, and of course the confinement that almost drives us crazy. All these circumstances seem to be disappearing little by little and we are about to return to normality, or so we hope.
Just as these changes occurred at the social level, at the economic level there were also many ups and downs that triggered serious effects on the economy, mainly in one of the main sources of the Spanish economy, tourism, almost non-existent in the first months pandemic. Now with the implementation of vaccines, new international security policies such as the use of a vaccination passport or digital vaccination certificate, things seem to be changing, returning a bit of that normality that we lost at the end of 2019.
One of the aspects that has changed is the way in which tourists make their reservations, as we have expressed in previous posts, right now, it seems that the trend is to book directly from the accommodation page, and not through OTAS or intermediaries.
However, despite this trend, OTAS and reservation sites have not stopped having their large number of visitors, and this is demonstrated by the recent study carried out by the macro-survey Statista Global Consumer Survey, in which it shows us the pages of online reservations that have the most visits in Spain.
Thus we see that the Booking company takes the lead after 72% of those surveyed claimed to have used it to book their tourist accommodation. In second place, we find Airbnb, which is positioned with 23%, remember that this company only offers vacation homes.
In conclusion, whether through direct booking or through intermediaries, what is infallible is that this year and this summer there will be recovery, although slowly but surely, and this is demonstrated by the statistics that continue to remain positive despite the multiple restrictions. that we have been able to have from two of the most important markets for Spain, such as the British and the German markets.
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