Is your website attractive? 7 basic elements to create a professional and successful page
We have always stressed that the website is the cover letter of all tourist accommodation. If you have a good, intuitive, easy to use and accessibility page then you increase the chances of generating more traffic and therefore greater possibilities of generating direct bookings.
In this way, as the Hotel Travel news platform has published, after the pandemic, small Spanish companies have invested more and more in creating a quality website to advertise their tourist accommodation. According to a study carried out by the Godaddy company, 65% of small companies already have a web portal, 14% are thinking about putting it into operation and 10% want to do so in the near future. These statistics do not show anything other than the great boom that digitization is having in all small and large companies.
That is why recently the indicated company has published an article in which it indicates 7 necessary elements so that companies that are dedicated to the management of tourist accommodation can create a successful website:
1. Intuitive navigation through your website
What is the most interesting information to highlight? What is the first thing customers should see? Although they are only the first steps of a small company through the digital universe, a web page should have a simple navigation, facilitating the use of it for users and customers. The main page must have an adequate structure and potential for growth.
2. Unified brand colors
In this aspect, moderation is the key and is a fundamental element for a successful website. Choosing a color palette that expresses the colors of your company will give a more professional and unified image to customers.
3. Featured images
Although images give a better appearance to a web page and provide a large amount of information to the products for sale, it is not convenient to saturate the spaces with them for the simple fact of filling in. The main thing at this point is to carefully select the images and photographs that express the general lines of the business and the brand.
4. Have a presence on social networks
If you want to have visibility of the business and stand out from the competitors, it is currently essential to create profiles on social networks. Using platforms such as Instagram, Facebook and Twitter is essential for an online business. Furthermore, if we add links to these profiles on the web, allowing content sharing, small Spanish entrepreneurs will reach more potential clients and attract a greater number of visits.
5. Company information
The details of the brand will always add value to a business website. Creating a beautiful website and omitting relevant information is the last thing to do. Data such as the contact, the reservation and payment methods that are accepted, opening hours, if the purchases are sent to home or if they have to be collected in the store. These are some of the data that help make the website more useful.
6. Responsive web design
More and more users are looking at everything through mobile phones, tablets or different digital devices. In fact, Google gives priority to web pages that have a design that is adaptable to different devices and with an efficient design. What is known as responsive design.
7. Trusted web hosting
The foundation of a good online version of a small business is the web host where you are. Keep in mind that it must be a provider that grows at the same rate as the small business, and that has the possibility of improvement as the website needs it. A good hosting platform will provide the strength and confidence that any entrepreneur who takes his first steps online needs.
From Chekin we would like to add an eighth element that we consider could boost traffic on your web portal, as well as boost the selection of your accommodation, this is none other than the incorporation of contactless technologies for registration and payment processes. After the pandemic, it has been shown that guests prefer safe accommodations and that they facilitate the entire process of their arrival.
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