Enhance your hotel’s communication strategy with these key tips
How our guests and future guests see us is key to the growth of tourist accommodation. Attracting guests in pandemic and post-pandemic times has never been more difficult than now. Let’s see that there are many demands that a tourist currently looks for in an accommodation, from the use of biosafety measures, cost, flexibility, location, in short, there are many aspects that are evaluated to book in a room. another property, and if we want to be one of the most outstanding in the search for tourists, we must undoubtedly have a good communication of our accommodation.
What do we mean by communication? Simple, to the way we expose our home or hotel, how we present ourselves and what we have to show tourists that we can make them lean towards us. This is an important aspect for both large chains and small hotels, to be very clear that they can provide the same content of interest as a chain. Not because they are smaller, our stories will be less interesting, less valid or less profitable for those who feed on them.
Tips that TecnoHotels has published. Excellent to improve your exposure:
Still, hotel or home communication strategies must have several key objectives. That is why, thinking of you, we want to share these tips that TecnoHotels has published and that we think are excellent to improve your exposure:
1. Multiply the visibility of the brand
All marketing, business and customer acquisition strategies that reap successful results have to be counted. Don’t be afraid that your competition knows how you are doing. Obviously, you don’t have to give the data in detail, but you do have to give it roughly.
2. Traffic to your website
Your positioning in the media and your communication strategy must also serve to reach the final audience; that is, to your potential clients. Therefore, communication strategies must also be aimed at converting, that is, to get more direct bookings and, therefore, increase direct traffic to your page.
3. Improve SEO
The more appearances we have in the media, the more viralize our content in networks, the better positioning we will have in Google. SEO, mainly, gives us quality content. Some content that may be published on our website, but that must also appear in relevant media and, if possible, with a link to our website.
We are sure that with the implementation of these tips your exposure will rise and with them the reserves, what are you waiting for to put them into practice.
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