New Travelers Target. Follow these tips and don’t let them escape.
It is a reality that with the incursion of Covid-19 into our lives many things changed, in various sectors of the economy. With the pandemic, the interest of tourists changed too, they are not only looking for a comfortable and relaxing space, but also safe and adapted to the new technologies that surround the tourism sector.
As we have described in previous posts, the digital nomad has become the key tourist in recent months, people who travel for work, who make vacation rentals their temporary home or temporary office. There are also the usual tourists, families, couples who want to escape urbanism and travel to paradisiacal places where they can distract their minds for days, but like the digital nomad, use technology as a key element when selecting an accommodation .
As indicated by the digital newspaper Tecnohotel, the World Tourism Organization announced that by the end of this year we would witness a rebound in leisure and pleasure trips globally. These travelers will have a profile of a person between 35 and 44 years old who wants to escape from work and who will use their mobile to make reservations, locate properties, etc.
We know that reaching this type of consumer is not an easy task, here the work that the marketing department must carry out intelligently and in the appropriate quantities comes into play. Thus, in a post-Covid world in which competition is fiercer, it will be necessary to attend to the data, for which we bring you some key tips:
- Attend the data and know how to analyze it.
In order to make intelligent decisions, know which consumer to target and how to target them to purchase our products, we only need to analyze the market movement, a real-time analysis of millions of data, allows us to activate marketing strategies safely .
As the media becomes increasingly digital, it is more crucial than ever to reach all channels, not just smart TV or the mobile screen. Marketers still have their hands on the wheel, but the paths that lead to their goals are much easier to find and navigate this way.
- What is our destiny?
You have to focus more on the visits of your customers, than on the number of people who see the advertisements. Are the products sold? Are customers coming back for more? Are they the type of customer that drives future growth?
Identifying goals is one thing, but knowing how to achieve them is another. Time and money are often invested in a path that has no way out. By using real-time information, marketers can navigate the most direct route to their final destination.
- Customize our attack or our contact
Nobody likes to be robotized, receive messages that are impersonal or that have nothing to do with their interests. Consumers increasingly expect ads to be relevant to their specific interests, and with so much data available today, it should be very easy to tailor ads to their tastes more precisely.
However, while they appreciate personalized content, consumers value privacy more, and it is no wonder that personalization that is seen as intrusive concerns them. That is why we must be very transparent when connecting with a consumer and talking about how we have obtained their data.
- Be detail-oriented.
Being a retailer is fine, but to what extent we should be. Marketers need to ask smart questions about data to know exactly who to target.
AI-based tools use information about companies’ most valuable customers to help find new ones and serve them with ads on all relevant channels, from mobile to audio to smart TV. Rather than generalized groups, this could mean more specific targets such as “nature enthusiasts with a love of hiking who read the daily press.”
But marketers shouldn’t take an overly granular approach. It’s important to strike a balance that preserves relevance and effectiveness – you have to attract a lot to make money, so the trick is to be precise without being niche.
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