How to adapt your holiday home for family groups this Christmas
This Christmas, the guest profile by definition is family groups, which is why we must adjust our sales strategies for this upcoming holiday season, focused on how to attract them to our accommodations.
The first thing we must understand is that family groups are not like other guests, they generally have different needs or priorities than other vacationers. They travel with children, elderly people, a lot of luggage, in short, a trip that at first can even be stressful for these guests. Being able to coordinate an accommodation that suits your needs is key and this is where the host should pay special attention, for this we bring you some tips that will help you position yourself:
1.- Make a clear description that your home is suitable for families.
People do not usually read Internet texts carefully, they usually always scan the most relevant titles, if the reading catches them, they will continue reading if they do not turn the page. In this sense, when you describe your home it is very important that you make it clear in the description that your accommodation is suitable for family groups that include children. Also if its location is privileged for being quiet, review it, that matters a lot to family groups.
2.- Design the space for families and children.
For families with babies or young children, extras such as a high chair, a cot, a playpen are needed. Having children’s cutlery, plastic cups or night lights on hand will also be highly valued by parents. Some simple and inexpensive toys such as building blocks, puzzles, books, and cartoons may also be helpful. If you have a pool, you should have some pool equipment ready to entertain the kids. And if there’s a beach near your vacation rental, kids’ beach buckets and gear will prevent parents from having to bring all of these things with them. Just make sure all toys and objects are easily washable.
The Wi-Fi connection is also super important, the use of streaming platforms such as Netflix, HBO or Disney could be a plus that guests will thank you for.
3.-Make sure you have a reliable security system and describe it in detail in your publication.
Having a reliable space is one of the most relevant aspects for families, which is why they always end up choosing hotels for the security they provide. Professional security features to consider include alarm systems, surveillance cameras at your entrances, and door sensors. If you have a pool, make sure it is safe and well protected. Remember, guests must be informed about surveillance cameras or recording devices prior to arrival
4.-You can create informative guides for families.
Family groups love to go out and see places where they can have fun and that you guide them is a super plus that they will love. Create a detailed guide to the best places near your accommodation, where children and adults can have fun, museums, restaurants, attractive and fun parks. This guide will be very useful to you and will allow you to prepare for your trip. But not everything in the guide should be recreational spaces, it is also important to indicate in that list the places to which you can resort in case of emergency or some eventuality.
5.- Update your vacation rental ads and adapt them to family groups.
A bit related to point one of this post, updating the way guests see you is essential to attract the audience you want. Therefore, choose the channels where you will publish your ads. Make sure to list and classify the advantages of your accommodation well, having a channel manager can help you with this.
In conclusion, correctly addressing the target audience is not that difficult, attracting them is the most complicated work, however if you follow these tips to the letter, you will not doubt that you will achieve it.
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