6 tips to diversify your Vacation Rental and to strengthen your visibility.
There is not doubt that Coronavirus hit the tourism industry really hard and changed travel behaviour substantially . Both Hotels and Vacation Rentals had many economic losses. However, for homeowners this change could be an opportunity, especially this 2021, in which vacation rentals have witnessed huge demand.
A recent analysis from Holidu, a leading travel tech company in the vacation rental industry, has shown that at least 40% of online searches are for vacation homes, due to that, it is really important to reveal 6 fundamental tips for vacation rental owners on their way to a thriving vacation rental business.
1.- Boost your visibility on many portals with one account.
One of the most important things to have a successful business and to increase your bookings is to have a good management of your property. The most important step towards this goal is listing your property on relevant and trusted distribution channels such as Airbnb, Booking, VRBO and Holidu. There is no doubt that if your accommodation is displayed on different portals, you are also addressing different customers from different markets.
2.- Explore the local market to know it better.
Due to covid-19, local tourism gained strength in this 2021, and it is because people want to travel to safer alternatives and prefer taking a car than a plane. They look for a nice house in a remote area away from the masses. This is a trend that we expect to continue into the future, thi is why homeowners have to take a view into the local market.
3.- It is not only about summer
Summer is a good time to attract tourists, but it is not the only time to, due to lower travel costs and the eagerness to escape from the big city centres, travelling is not restricted to summer months, people are waiting for any opportunity to travel, and homeowners have to be prepared to attend the demand, thats why, your accommodations have to be always on top of visibility.
4.- Welcome short stays.
The short stays have increased in the last 2 years, due to coronavirus, and the vast majority of homeowners are not really convinced if this type of stays would be worth the effort and financial costs involved in maintaining their property. However, booking has shown that short stays can represent a good way to earn money, the homeowner just has to reorient the way to rental, demanding a minimum price they want to earn for an entire stay instead of a minimum number of nights.
5.-Get more visibility with professional photos of your accommodation.
According to the Booking portal, people show interest in one property as soon as they see it, the more attractive it looks the more chances it has to be selected. For a property to stand out in the competitive market with more than 30,000 vacation rentals in the region, it has to shine. If your property has good quality photos its visibility increases to 500%.
6.- The Last but not least: Allows the Online Check-in.
The increasing implementation of online check-in is a great advantage for both the host and the guest. After making their reservation, the client receives a link with access to an online form to register their personal data, scan their legal documents, verify their identity and digitally sign before their arrival. In this way, the time and costs of the registration process are reduced and the guest can access their room or apartment comfortably without waiting.
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