Airbnb is now focusing on rural homes. Here we show you what it is looking for.
Despite the multiple news that have been withdrawn from Airbnb in relation to certain policies taken by the company, there is no doubt that it is currently still a giant in the area of tourist housing and reservations management. Now we will not only talk about vacation homes in the city but have decided to make the leap to the countryside and rural homes. It has made it known in Spain, through television advertisements whose main idea is to attract hosts in these rural areas, with a background music by John Denver “Thank God I’m a Country Boy”, and a video of people located in a rural area of Australia, the platform focuses on rural tourism and goes for the business of rural hotels and agritourism.
Rural tourism today is in the top of searches, appearing in all the trends of 2021, and this is because many people prefer to travel to open places, connect with nature and at the same time be able to stay safe from Covid-19, in places where they may have minimal contact. On previous occasions we have shown that rural destinations were the champions, and it managed to extend the season beyond the summer.
This is something that Airbnb cannot miss for its business, taking into account the strong blow that the platform has suffered due to the pandemic, in which it lost an approximate of 4,000,000 dollars. In response to this situation, the search for hosts in rural destinations in Spain has begun, as well as for tourists willing to make the trend reports a reality.
Which are Airbnb’s favorite destinations?
Airbnb has not indicated the specific Community or city of Spain, it has only indicated that the ideal place for this would be one that has easy accessibility, places where people can access by car and as a family.
As shown on its web, more than 20% of the reserved places in Spain in 2021 are rural, a percent that almost doubles the numbers of 2019, the year in which rural destinations only accounted for 12% of the Bookings. The type of people who will be traveling to a greater extent will be family groups, as indicated by the director of expansion Monica Casañas “Family trips have come to represent 27% of the total nights booked in the summer of 2019 to 33% for the summer of 2021, and according to a survey commissioned by Airbnb, 45% of Spaniards who plan to travel, will do so with their family, while 29% will do so with their friends ”. And there is no doubt that for this type of travelers the city will not be the most attractive place, but the countryside, nature and open spaces certainly will be.
According to this data, rural areas represent 80% of the 50% that it represented in January 2020. And of course, due to current conditions, people will prefer to travel by car than by plane to these places, at least the Spanish tourists.
Another curious information provided by Airbnb is that large cities are being supplanted by small nearby places, in which visitors can have a more intimate and calm trip. Now, if you want to be an Airbnb host, from Chekin we want to anticipate and offer you the best tips to position yourself on this platform, just click here to read them.
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