Airbnb Strikes Again: New Flexible Prices for Hotels
The news portal, Phocus whyre, recently published that the Airbnb company is testing a new functionality that offers channel managers and distribution platforms the ability to upload multiple rate plans for Airbnb properties, creating flexibility for both travelers as well as hosts and potentially making the platform more attractive compared to traditional hotels.
Italy-based RoomCloud, a channel manager and booking engine for hotels and rentals, began negotiating these rate plans with Airbnb in April and began collaborating on the development of the beta product in July, according to the company’s marketing director. company, Silvia Gualano. This strategy can work for hotels and apartments, but it is even more interesting for hotels because they are more used to working with rate plans in other OTAs such as Booking.com or Expedia. So it’s as if Airbnb wants to propose itself as a general OTA and not just for vacation rentals.
Gualano explains that owners can define a series of rate plans – for example, offer only a room and a room with breakfast – and Airbnb will show a maximum of two, the cheapest option that is refundable and the cheapest option that is non-refundable.
Hostfully Co-Founder and Chairman David Jacoby says this new rate plan strategy is another example of how Airbnb is following Booking.com’s lead, which was first revealed in the changes Airbnb made to its structure. rates for hosts and guests.
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