Booking periods are starting to lengthen for vacation rentals. Why and how does this affect my sales?
The PhocusWhire platform presents an analysis carried out by the company VACASA, in which they indicate a change in the pattern of the median sale of reservations that goes from 20-30 days in 2020, to 35-45 days in 2021.
This It’s also a ten to 10 day jump in the mid-range in 2019, Vacasa says. This shows that the time period from booking to stay has increased dramatically in the first three months of 2021 compared to the 2020 pandemic.
Travelers are more comfortable making longer-term plans as COVID-19 lockdown restrictions ease
Vacasa’s 2021 Vacation Rental Search Report found that spending habits have changed, with 49% of its customers searching for properties in the $ 50- $ 249 per night range between April 2020 and March 2021 (compared to 57% in the previous 12-month period).
There was an increase of six percentage points to 39% for the price range of $ 250 to $ 499. Searches for high-end properties have been unchanged between the two time periods. The average length of a stay is now 5% longer than in 2020, Vacasa says, with three nights being the most popular option, compared to 21% for two nights, 17% for four nights, 15% for seven nights and 3% for a single night.
Two-bedroom properties (families, small groups of friends, etc.) are sought after more than any other property type, ahead of 23% for three bedrooms and $ 15 for one bedroom. Still, a trip with two adults is the most popular by a considerable distance, although stays with seven or more adults is the second most popular trip (20%), Vacasa data indicates.
The US-based company claims that traffic levels to the main site have increased 116% year-over-year and searches on the site have increased 235%.
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