The guest experience doesn’t start at the front desk—or even at the door. In reality, pre-arrival in hotel communication is where expectations are set, anxiety is removed, and trust is built. For vacation rentals and hotels alike, this is also wh...
Average daily rate (ADR) is one of the most important numbers in hotel revenue management. It tells you, on average, how much you earn per sold room in a given period. But ADR can also mislead: you can raise ADR and still lose revenue if occupancy dr...
Your hotel occupancy rate is one of the fastest ways to understand demand and performance at a glance. But occupancy alone can be misleading: a full hotel at the wrong price (or with the wrong distribution mix) can hurt profit, reviews, and team work...
Hotel overbooking is one of the most misunderstood tactics in revenue management. Done well, it can protect your occupancy and revenue against cancellations and no-shows. Done poorly, it creates “walked” guests, bad reviews, OTA penalties, and a ...
A well-run hotel room service program is one of the most visible touchpoints of your guest experience: it happens in private, it’s judged fast, and it’s easy to mention in reviews. Yet many hotels still treat it like a cost center—phone orders,...
Hotel Competitors are no longer just the properties down the street with similar room counts. Today’s guest compares you in seconds across OTAs, Google, social media, and direct websites—filtering by price, rating, photos, policies, and experienc...
A high-performing front desk is the engine of a great hotel: it shapes first impressions, prevents complaints, and protects revenue. But today’s reality is tougher—more channels, fewer staff, higher guest expectations, and constant task switching...
Black Friday offers a perfect opportunity for hotels to boost their bookings with the right promotional tactics. While retailers offer discounts on the products they sell, hotels can use this event by presenting a Black Friday promo that encourages g...
Not all guests are created equal. A digital nomad staying for three weeks, a family on a summer holiday and a VIP on a whirlwind business trip all expect very different things from your hotel. Understanding the main hotel guest types is no longer “...
The hospitality landscape just moved. Hotels—boutique, independent, aparthotels and more—can now promote inventory directly on Airbnb with a hotel-style booking experience. That means selectable room types, familiar quality signals, and a massive...
Artificial intelligence isn’t the future — it’s already reshaping hospitality. Among all AI tools, ChatGPT for hotels stands out for how quickly it helps teams write, communicate, and sell smarter. From personalized guest messages to dynamic ma...
The traditional “book and stay” model is no longer enough to guarantee loyalty or predictable revenue. Guests now value flexibility, personalization, and community, which has led to the rise of the Hotel Subscription model. Much like subscription...
