Direct hotel sales continue to grow. Around 39% more than 2019
As we have been indicating through the different newsletters, direct sales during the pandemic have been imposed on reservations through platforms such as booking, tripadvisor. The Mirai platform has shown that despite the multiple limitations imposed by the British Government, the main market for Spanish tourism, the value of sales made on the hotels’ own websites increased last week by 39% compared to the same period of the year 2019. This recovery trend is due mainly to the push of three source markets: France, Spain and Germany.
Sells. Valuation of reservations made in the same period of 2019
Sales per Country.
Mirai with these infographics shows us that the trend of increasing direct bookings will not stop in the coming months, and that is, as explained by the company’s analyst Pablo Sánchez, any news that jumps these days (for example: COVID traffic light updates , vaccination rates, COVID passport, etc.) usually have an immediate effect on hotel booking engines, while other channels such as tour operators take longer to react, if everything remains the same, the months of July and August they will be the most reserved of the year.
Another aspect that must be taken into account is that 90% of the reservations are made based on a free cancellation policy, so at the last minute the numbers may vary. so you have to wait until the end of the month to have a clearer forecast.
Among the conclusions that Mirai shows us, the following stand out:
- “A lot of last minute activity for stays this June, with a somewhat high cancellation (32%)”
- “July and August also with many reservations made and decreasing cancellation (July somewhat high, 29%, and August better, 24%)”
- From September there will be fewer reservations, but also little cancellation.
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