Four tech tips to help hotels compete and handle high demand
From Chekin we always try to give you the best technological advice, current marketing and positioning on the web. It is clear that these last few months have been chaotic for the hotel sector due to the multiple restrictions and biosafety measures that must be taken by Covid-19, however, there are always solutions to adapt us to the new reality.
After so many bad months, tourism seems to be gaining strength again, due to the integration of the COVID-19 passport of the European Union, the opening of borders, as well as the imminent end of the use of the mask in open spaces , raise the hopes of a large part of the sector in different countries of the world.
In this sense, in the face of a more positive outlook and full of new challenges, hoteliers must position their hotels in such a way that they are the most attractive to tourists and this is undoubtedly done with the incorporation of new technologies, optimizing the available space to satisfy the high demand, as well as the demands and needs of customers.
Therefore, some possibilities such as offering a check-in and checkout process without going to the reception, facilitating the lives of the people staying at the hotel through technological processes in accordance with this new digital era or the possibility of making payments through of wearable devices or that include NFC safely, have become keys to the survival of hoteliers.
That is why we want to give you at this time four technological tips that will help you face the increase in demand:
1. Contactless to avoid unnecessary interactions
Hotel establishments cannot be left behind, so adapting their payment technology to meet the current needs of consumers has become one of the main keys to their continuity in the coming months. Thus, payments through QR Codes, or contactless technology for payments with credit and debit cards, minimize interactions and offer a feeling of security to many consumers. However, this technology is not the only way to allow consumers to make their payments without contact, tokenization through NFC technology allows users not only to make contactless payments, but also to forget about their wallet during their stay in the hotel.
2. Tokenization: more time to enjoy hotel services
One of the latest technological implementations that is being carried out in the sector consists of tokenizing the guest’s credit card. This process allows that, through prior authorization, the card details are captured (during the reservation or registration at the hotel), encrypting them and replacing them with a secure token, so that the customer can forget their cards and, therefore , from your portfolio.
This is a great improvement in terms of the mobility of the guests around the hotel, since only by taking their mobile phone or even a smartwatch (with NFC) with them can they enjoy a swim in the hotel pool and, without going to the room, perform a purchase at the bar or in the store. In this way, the establishments also manage to minimize the barriers that may be caused by having forgotten the wallet in the room, or even losing the key, since they do not have to detach from their device when they carry out activities within the complex.
3. Personalization of experiences.
Turning clients’ stay into a rewarding experience thanks to the implementation of improvements in payment methods and processes is key for hotel establishments, since they can obtain interesting increases in the performance of their business in the short, medium and long term.
4. Internationalization of payments or how to open up to the world
For the hospitality sector to return to its usual routine this summer, it is important to have a system that allows accepting international payments will be key in its strategy. Today a client can come from anywhere in the world and request payment through their local means, for which the company must be prepared.
Chekin knows that having an updated and properly implemented technology in the business can make a difference when it comes to customer loyalty or not, that is why, on our website, we show you each and every one of the new tools that you can use. To improve your accommodation and your guest’s stay, just click here and see all the options.
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