Five tips to make your vacation rental more profitable
We have been at home for a long time, things seem to be taking a normal course, which is penetrating people and that today is giving Spain (one of the countries with the most tourism in Europe) an air of freshness.
Faced with this situation, people are gradually deciding to go out and take their suitcases to undertake a trip that distracts them from everything they have experienced, and it is here where the hosts of the vacation rentals have to pay more attention, in looking for what the guest wants. , what you need and in order to make your accommodation more profitable.
5 practical tips that the Avaibook company shares with us, and that you should not miss:
1. Online visibility:
Should we advertise our accommodation on all real estate portals? The answer is simple: no! First of all, we must analyze our business in depth: what type of accommodation we have, what type of audience we want to address and what possibilities exist in the market.
Our success should not depend on one or two channels, so it is important to diversify. Ideally, have at least four or five ads on different portals. Some with greater reach, such as Booking.com, Airbnb and Expedia. And others for more segmented clients, such as Rentalia or Vrbo. It is important to have a channel manager to avoid any problems and so that you can manage everything without complications.
2. Quality photographs:
Another common mistake is not communicating the best characteristics of the accommodation to the client. It is quite common for descriptions to be less assertive and to provide little information about the accommodation or its surroundings. There is no room for doubt, you have to be honest and creative. Remember that you are selling experiences, not just a bed for the night.
Since “a picture is worth a thousand words”, you should hire a professional to take several quality photographs of your accommodation. Or even offer an immersive experience in the accommodation with a virtual tour. Make the tourist want to be in your vacation home and not in another.
3. Set vacation home rates:
Preparing a pricing strategy is essential. Fixed costs must be taken into account because they can be used to calculate an average price per night. In this way, you do not risk putting offers on the market at a lower price than is supposed.
Then it is also important to analyze the competition and their track record. Keep in mind that there are some tools on the market, such as “Market Navigator”, that help you analyze and prepare your pricing strategy quickly and easily.
You must also define the different seasons -from high to low- according to the calendar and adjust their rates. Also check all the holidays, both in your area and in the countries of potential clients, since they can go on vacation on those dates. Organize your business to make the most of the different times of the year.
4. Bet on having your own website to advertise the vacation home:
Having a direct sales channel is essential and today more than ever. This is because, due to the pandemic, tourists are looking for communication channels where they can ask questions quickly and directly. For this reason, having your own website is very important, as well as having a booking engine, as it can boost business and help multiply bookings. The website of your summer rental accommodation must be well structured. Do not forget that the web is a window to the world and will be one of the main sources of information for your potential clients, so do your best and structure it well.
5. Reservation on request:
If you do not have the “immediate reservation” option activated on all channels, do so as soon as you can. This is another factor that will help you get more reservations, especially now that travel trends tell us that two out of five reservations are made on the same day or just two days before the trip, which means that the “last minute “to book is the new fashion.
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